General Assembly Classes, Los Angeles

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and...

Utilize skills and tactics by entertainers such as improvisers and actors to elevate your public speaking performance, forget the fear, and learn to love the spotlight! Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming more and more of a priority. Whether...

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking polished...

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan...

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...

Whether your current job requires you to pitch in front of clients, co-workers, venture capitalists, interviewers, or cameras, this workshop will help you improve your performance by teaching you how to use your body to deliver your presentation in a natural and convincing way.  You’ll receive one-on-one movement coaching from professionals...

Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on...

No matter what line of business you’re in, being able to clearly communicate your ideas is a critical part of becoming a success. Whether you’re presenting a project or just taking a meeting, knowing how to think on your feet and effectively express yourself is key to connecting and collaborating with your peers. In this workshop, you’ll learn...

As technology changes and more media outlets compete for customers’ time,providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that...

Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's...

Confidence in Communication Series: How to Present the Best Version of Yourself  Jumpstart your public speaking & communication skills (at a discounted price!) by taking our improv for business, workplace communication & presentation classes bundled together. Class 1: Speak Up: Using Improv to Succeed in Business Utilizing the techniques...

In this workshop, we will move beyond the basics of spreadsheet creation. Topics will include data manipulation and advanced functions to summarize and analyze data having multiple attributes. We will also introduce using slicers with PivotTables, creating interactive charts and dashboards, and using advanced formulas.  In-class exercises will...

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential...

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional...