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Social Media Marketing | Level 1

  • Beginner
  • 14 and older
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  • 2500 Broadway, Santa Monica, CA
  • 14 hours over 2 sessions

Start Dates (0) $795/person

No upcoming dates are currently available.

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Class Description

Description

Facebook, Twitter, LinkedIn, You Tube, Blogs.... these social platforms are doing more than driving buzz - they are driving traffic and empowering companies. Gain the power to shape consumer conversations and amplify word-of-mouth chatter.

This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy.


Audience
Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.

Prerequisites
Basic Computer Skills & File Management on Windows or Mac

Intro to Social Media
  • What is social media?
  • Understanding how the social network works.
  • What can social media do for your brand.
  • Coming up with a strategy
  • What is a Hashtag?
  • The psychology of consumers – What do YOUR potential customers want?
Creating a Web Presence
  • Does your website reflect your brand’s personality?
  • Optimizing your website content
  • Wordpress or not to Wordpress
  • The all important mailing list
  • Shopping carts
  • Creating a Professional Profile
Creating a Blog
  • What is a blog
  • Why is a blog
  • Isn’t it a lot of work?
  • Do I have time to blog
  • How will it help my search engine ranking?
  • Content is king
Facebook - The Essential Business Tool
  • Facebook as a marketing tool
  • Create a Facebook business page.
  • Getting Likes
  • Engaging your followers – Who sees your post?
  • Promoting your post
  • Advertising for Facebook
  • Create, target & track your ad campaign
Twitter - Promoting in 140 Characters or Less
  • Why Twitter?
  • Your Twitter name?
  • Customizing your home page
  • Tweeting photos and Memes
  • How do you gain followers?
Youtube - Video is King
  • Youtube as a marketing tool
  • Create a custom YouTube channel
  • Adding content
  • Subscribers vs. views, vs. likes
  • Making friends & money – Monetizing your content
  • Becoming a YouTube Partner
Google+ - Is it Worth It?
  • Setting up your Google+ page
  • Growing your circle of clients
  • Hangouts – Great resources for your followers
LinkedIn - It's Time to go Pro
  • What is it and why it is important
  • Setting up your profile
  • Creating a business page
  • Groups & Companies
  • Advertising on LinkedIn
School Notes:

Important - Students must bring their own laptop with the Adobe application loaded to be prepared for class. We do not supply computers. It's Bring Your Own Computer.

Refund Policy

  • We offer a full refund for classes canceled 6 business days before the first day of class.
  • If you do not cancel or reschedule the class, you will be charged the full price of the class.
  • Students may withdraw from any course (except when they have late-rescheduled) within 2 hours of when the instruction has started the training, and receive a full refund, provided the reason for their withdrawal is dissatisfaction with the course and/or instructor.
  • No refunds will be given if the student attends more than 2 hours of instruction.
The school reserve the right to cancel or reschedule classes. In the event the school cancel a class, you can reschedule the class, or receive a full refund of all registration fees paid to us. All cancellations will incur a $75 processing fee, and 7% for Credit Card Fees as we incur (3.5% on purchase and same on refund). We are not liable, however, for any other expenses you may incur including travel arrangements.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at headTrix, Inc | Adobe Certified Training (34)

(4.6-star rating across 34 reviews)

This class: 3.7 out of 5 from 2 reviews

  • Social Media Marketing | Level 1

  • Social Media Marketing | Level 1

    The class was fantastic. Steve is a wonderful instructor. The class was a good balance of humor and in depth instruction. I loved it and can't wait to take level 2!
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headTrix, Inc | Adobe Certified Training

headTrix is a computer training and consulting company that specializes in teaching and consulting in creative design and development, including web design, desktop publishing, motion graphics, and social media. They offer hands-on, instructor-led training classes for the Adobe Creative Suite and other related software.

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headTrix, Inc | Adobe Certified Training
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