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Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand. In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even...

Do you get overwhelmed when it comes to social media marketing for your business? Are you unsure about the best strategies to use for Facebook, Twitter, Instagram, LinkedIn, and Pinterest? Are you ready to increase your followers and engage with your audience? Want to find out how to use social media to increase exposure and increase revenue immediately?...

The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a...

This class will take place online. Registered students will receive login instructions. We will focus on using Instagram to showcase and promote your work. You'll define your goals for using social media as a marketing tool, and create a strategy to achieve those goals, as well as discover tips for attracting and engaging followers. Basic smartphone...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The...

How you do business is changing fast. Competition is more fierce than ever. How well you can grasp and handle data, reduce risks, and manage people, processes, and new technology is being tested daily. Prepare yourself to innovate, strategize, and lead with success. In this one-of-a-kind program, you’ll explore these vital skills...

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this course. You’ll learn how to conduct market research, apply best practices when analyzing user interviewers,...

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization! Who Should Attend: Managers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the...

Regardless of goals, there’s one thing that can be said about every strategic planning process: The stakes are high. So you need to get equipped with a complete and agile toolbox of facilitation techniques and skills. How can you get the right people—and get them to actively contribute? How can you prevent assertive personalities from taking the...

Learn how to strengthen your strategic thinking skills and encourage it in others. Through case studies and practical thinking exercises, you’ll stimulate your strategic thinking, learn to recognize patterns that impact strategy and enhance your abilities to generate new insights and ideas. Come to your next strategic planning session with the best...

Whether it’s entering new markets, repositioning, outsourcing, or undertaking new initiatives or technology, execution of strategic goals is often a graveyard of good intentions. A recent strategy execution study of a broad group of leaders found that 65% of them do not consider their own organization successful at executing their strategies. What...

You can no longer afford to expend energy on account development without a plan or focus. Major account selling requires a long cycle and a big investment of resources. That’s why today’s successful sales professionals are more than just tactical pros…they’re strategic experts. Now, in this account management training seminar, learn how to...

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational...

In a shifting business environment, it’s the agile and resilient organizations that have a much better chance to survive—and even to thrive. With future orientation and entrepreneurial focus, this course gives you the roadmap to seize new opportunities and bounce back even stronger from unforeseen changes. Let’s build agility and resilience into...

Leading Disruptive Change and Innovation: Your Plan for Breakthrough Growth Develop and promote a disruptive mindset to achieve new and sustainable growth Who Should Attend: Senior managers in all industries who are responsible for choosing and implementing an organizational and divisional strategy that will produce optimal results. Breakthrough...