General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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General Assembly See all classes by this school @ 1133 15th St NW, Washington, DC
This is a part time course. Created With a Focus on Real-World Relevance Gain fluency with the core UX techniques needed to tap into a fast-growing field. GA’s design advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Their work ensures that students graduate ready to tackle the challenges they’ll face in the field. Explore the Art and Science Behind...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
This is a part time course. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution and the current landscape. Define segments and the role segmentation plays in marketing. Define your audience and build a target persona...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
This is a part time course. Designed With a Focus on Real-World Relevance Concentrate on the most important skills for navigating the product life cycle on the job, from planning and prioritization to validating assumptions and monitoring metrics. GA’s product management advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate...
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General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
This is a full time course. What You'll Learn We teach core skills that make up the entire user experience design process. From research and ideation to prototyping and testing, our user experience design training will help you solve design problems using proven skills and methods. User Research Understand how users interact with your product through methods like interviewing, observation, and testing. This allows you to create a product that...
General Assembly See all classes by this school @ 1133 15th St NW, Washington, DC
Drupal is one of the most popular and technically advanced content management systems on the market and powers an estimated 41 million websites. It is especially popular in the federal and non-profit space. Why? Drupal is free, flexible, secure, and easy to maintain. As a result, demand for Drupal developers is growing – especially in DC. In this bootcamp, you'll learn how Drupal is used to build websites, as well as how to stage and build content...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Define, build and test a working app prototype in this intensive bootcamp using Lean and Agile Product Management and User Experience Design methods. General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision. If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Explore one of the most promising and in-demand career paths for skilled professionals. Basic business intelligence was once the gold standard in generating insights to drive important business decisions. In the information age, the amount of data available to businesses is nearly surpassing our ability to store, access, and analyze the results in an efficient manner. Data science is emerging as a discipline to help take business intelligence to...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online visibility, the basics of how to do those things, and what the future holds for SEO. Whether you already...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help students visualize products and designs using Photoshop and learn some basic visual design tips. Participants should be familiar...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
This Bootcamp is focused on helping participants better understand Product Management as a discipline and how a product manager should work through the steps -- from ideation, to post-launch management, to building a usable product; while keeping everyone, including the product manager, accountable throughout the process. We’ll learn about what goes into building a good business case and the required planning to achieve those goals. We’ll also...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
If you know the basics of Microsoft Excel and want to take your knowledge to the next level, then this hands-on bootcamp is for you. Whether you are in business, management, or simply interested in getting more organized, this Excel bootcamp will cover the tools and functions you need to automate or enhance the way you analyze and restructure your data. Dive into formula writing, combining formulas, creating basic to intermediate charts, and, of...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. Participants will learn how powerful a tool like Tableau can be to showcase data in a visually insightful...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the participant’s web business. Gain an in-depth understanding of how web analytics relates to business...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this workshop, you’ll walk through the basics of getting your site live quickly and discover various free templates, as well as premium resources, that require little to no coding skills and will have your site looking polished. Once your site has gone live, you’ll learn how to update and maintain it using the...
General Assembly See all classes by this school @ 1133 15th St NW, Washington, DC
Neuroscience reveals that our brains are not fixed, but rather constantly evolving and changing, and indeed, with concerted effort, we can grow new neural pathways. Social science research has discovered that those with a growth mindset view obstacles as opportunities to learn and those with a fixed mindset view challenges as barriers to avoid. A growth mindset allows us to turn life’s setbacks into life’s opportunities. It allows us to...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Self-awareness has long been recognized as one of the most important traits for leaders to develop. By understanding our own motivations, values and desires, we are better equipped to lead others, make healthy decisions and form healthy relationships. In this workshop, join nonprofit sector leader and speaker Laura DeMaria to delve into what self-awareness is and why it matters, along with practical tools to grow in self-knowledge. Questions to answer:...
General Assembly See all classes by this school @ 509 7th St NW, Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. If you're interested in becoming a project manager or simply want a more effective way to streamline and achieve...
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