Discover the Best Digital Marketing Classes in Washington, D.C.
Digital marketing is leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. The invention of the world wide web forever changed advertising and led to the creation of digital marketing. In response to a quickly developing need to leverage online spaces, digital marketing makes use of several principles from traditional marketing with the same focus on converting potential customers into consumers.
There are eight types of digital marketing: search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. All of these have become essential to creating effective consumer engagement and generating sales, whether that’s done between businesses or with everyday consumers in mind.
Digital marketing stands apart from traditional marketing due to its ever-changing, dynamic process. You can't interact with a billboard or print ad, but you can engage in two-way communication with a business through the use of online resources. Think of how many businesses you interact with in your inbox or on social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Digital marketing is now a mandatory part of any business’s marketing strategy, allowing them to leverage the amount of time people spend on screens (like phones and laptops) to promote their products and services across the internet.
Best Digital Marketing Classes & Schools in
Located in Downtown DC, Boot Camp Digital offers a Two-Day Social Media Marketing Bootcamp that helps you learn to develop and strategize your social media marketing campaigns. This interactive course will teach you to leverage various social media platforms – including Facebook, Twitter, LinkedIn, and Pinterest – to boost your business’s exposure and potential sales. (Make sure to bring your laptop!)
Boot Camp Digital also offers a Two-Day Online Marketing Bootcamp that’s designed for all levels of experience. Students will learn the basics of digital marketing, including topics like email marketing, SEO, and Google Ads.
Sprintzeal Americas Inc offers Digital Marketing Expert, a course that focuses on establishing the fundamental concepts and strategies of online marketing. Students will study email marketing, PPC campaigns, social media marketing, SEO (both on-page and off-page), and blog commenting. This company also offers a digital marketing associate course and a digital marketing professional course, and all of these classes don’t require prerequisites, so all are welcome!
Noble Desktop, a live online tech education provider, offers a Digital Marketing Certificate program for students looking to learn all of the major concepts associated with online advertising. In addition to learning how to make sense of things like SEO and paid search advertising, students will learn how to devise and execute online marketing strategies, utilize data collection and business intelligence applications, and take advantage of social media platforms. Since this is a career-focused training program, all of the lessons are practical examples of real-world marketing problems and the exercises are hands-on lessons designed to give students access to applicable real-world skills. In addition, all students will receive one-on-one career mentorship assistance to help them be prepared for going onto the job market.
If you’re a digital marketing writer, the American Management Association (AMA) offers Storytelling Power: Secrets for Exceptional Communication to help you hone your skills. Located in Arlington, VA, this class will teach you to write compelling stories that appeal to your customers’ emotions and relay information in an experiential manner for greater impact and understanding. You’ll also become more confident at making a powerful impression for meetings and presentations (like the ones where you’ll pitch your campaign ideas). These skills will help you to win over, influence, and gain the trust of clients, customers, and colleagues.
AMA also offers several marketing courses, like Fundamentals of Marketing and an Advanced Course in Strategic Marketing.
Washington, D.C Industries That Use Digital Marketing
According to the Office of Deputy Mayor for Planning and Economic Development, Washington D.C. has five main industries: technology and innovation, hospitality and tourism, international business, higher education and healthcare, and retail and restaurants. These five industries contribute substantially to the local economy and offer various avenues of employment for residents of the D.C. area.
Washington D.C. is ranked the third-best tech city in America and lands in the top five for startup success. D.C. is also the city with the most women in tech and is one of the most diverse tech-related workforces in the nation. Tech companies require digital marketing teams to help them position themselves as a top contender within their field. This can include marketing them to other businesses or directly to consumers. This industry can often be jargon-heavy and require a lot of advanced knowledge to understand so it is the responsibility of the digital marketers to help the consumer understand what the product is and why they need it.
Hospitality and tourism is the second largest industry in Last year, D.C. had 20.7 million domestic visitors, a 10% increase from 2021. And last year's visitors spent $8.1 billion, a 50% increase from 2021. Every hotel, museum, and tour service relies on digital marketers to help get the word out about their business and why tourists should choose them above all their other competitors. Digital marketers help to communicate the value of these services through email marketing, social media campaigns, SEO rankings, and articles and blogs.
Did you know that D.C. is home to approximately 180 resident embassies and respected global economic and policy organizations? It’s also serviced by three airports with 74 nonstop international destinations, welcomed 24.6 million visitors in 2019, and is home to four Fortune 500 companies. International businesses have the tricky responsibility of working cross-culturally, so a team of digital marketers with an international relations mindset is essential.
The university system in Washington D.C. includes over 11 colleges and universities serving as major employers and innovation centers that support over 30,000 jobs. The District also has one of the most educated populations in the country with nearly 50 percent of its residents obtaining a bachelor's degree or higher. Each of these institutions relies on digital marketing to help them
recruit students, as well as communicate with alumni, draw in business/funding partners, and hire for open positions across a variety of departments and fields of study.
Finally, no trip to D.C. would be complete without great food and shopping. In fact, the city has reported 12.7 billion dollars in taxable retail and restaurant sales (a 28% increase since 2010). The city has also recently earned its first Michelin guide with 12 restaurants boasting Michelin stars. These restaurants and retailers need a solid brand identity so that customers can pick them out among the crowd, even just by their logo. Communicating your brand values and the mission of your company helps customers to be able to align themselves with your company, creating long-term retention among your consumers.
Digital Marketing Jobs & Salaries in
Are you looking for a career in digital marketing in Houston? A variety of job titles and career opportunities fall under the digital marketing umbrella, each of which can require specific levels of experience and provide varying levels of compensation. Keep reading for a list of the most common careers within digital marketing, as well as the going rates for these roles in the city of Washington D.C.
Social media manager is an essential position for any company that interacts directly with their consumers. Salaries can range widely for this role, with entry-level positions starting around $55,000 and highly-experienced applicants making coles to $100,000.
Another potential career path is to become a content marketing manager. According to the Content Marketing Institute, 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a steady demand for these roles across a variety of industries. You can expect to earn around $70,000 if you have less experience but can easily make upwards of six figures once you’re established.
An email marketing manager is similar to a content marketing manager, just with a tighter focus. People in this position work solely on email touchpoints and can earn anywhere from $80,000- $100,000, depending on your years of experience. Email marketing managers plan and implement email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager is in charge of implementing a pay-per-click campaign for an organization or company. They do more than just make ads; they are also responsible for updating bids, adding or removing keywords, and monitoring profitability. With a vested interest in performance, paid search managers run tests and often partner with other stakeholders in digital marketing, content development, and sales. You can expect to start out making around $75,000, with established experts making in the six figures.
An SEO manager is essential for any digitally-minded company. Their goal is to convert visitors into customers and increase click-through rates by considering all aspects of a web search. They provide strategies that help to attract visitors who will need a particular service. You can expect to make around $80,000 at a smaller company or organization, with larger businesses offering upwards of $100,000.
