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General Assembly
Upcoming Classes in Washington, D.C.

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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SEO for Beginners

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines. You’ll learn why your website needs SEO, what are the most important things you need...

(2637) Beginner 18 and older

Natural Language Processing

General Assembly @ 509 7th St NW, Washington, DC

Natural Language Processing (NLP) has taken data science by storm as one of the most asked-for disciplines in the field. This 3-hour workshop focuses on exposing participants to three NLP practices applied to social media and news: text analytics in pandas, supervised ML for text classification, and unsupervised ML for topic modeling. Participants are expected to come with some exposure to python and pandas, and will leave with two completed pilots...

(2637) All levels 18 and older

Mission Driven Storytelling: Make the Most Impact

General Assembly

Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...

(2637) All levels 18 and older
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Beyond the Hype: Tech Essentials for Product Managers

General Assembly

Calling all Product Managers or aspiring Product Managers! With the advent of new buzzwords and technologies, the hype distracts from the essential details. Learn the basics and essential details for emerging areas like Cloud, AI/ML, Blockchain, Data Science, and Microservices. This class will help remove ambiguity from these areas and help you understand as a PM how these could be used to solve existential business problems and delight your customers....

(2637) Beginner 18 and older

Customer Journey Mapping

General Assembly

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...

(2637) All levels 18 and older

SQL Training For Beginners

General Assembly

Do you keep hearing the word ‘SQL’ buzzing around and want to find out more about it? This 3 hour workshop will provide an introduction to fundamental concepts in relational databases and using the query language SQL.  Participants will learn to how to work with data that is stored in a relational database. By the end of the workshop, you will be able to use basic SQL commands to pull data to answer business questions. This workshop is...

(2637) Beginner 18 and older

Radically Inclusive Leadership Series: Goal Setting

General Assembly

This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How can you develop a culture of safety, equity and belonging to bring out...

(2637) All levels 18 and older

Search Engine Optimization Remote Workshop

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...

(2637) Beginner 18 and older

Introduction to Adobe Photoshop

General Assembly @ 509 7th St NW, Washington, DC

Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three hours. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop....

(2637) Beginner 18 and older

Leadership Skills: How to Lead in the Virtual Workspace

General Assembly

When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...

(2637) All levels 18 and older

Mental Fitness for Business

General Assembly

Mental Fitness for Business: How to Leverage Your Strengths “Mental health is defined as a state of well-being in which every individual realises his or her own potential.” World Health Organisation Understanding and ‘playing to your strengths’ has been shown to improve mental and physical health leading to enhanced performance, stronger relationships and greater life satisfaction. Despite this evidence, 60% of individuals are unaware...

(2637) All levels 18 and older

Design Your Ideal Life: How to Achieve Real Success

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...

(2637) All levels 18 and older

Social Media Strategy Mapping

General Assembly

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...

(2637) All levels 18 and older

Excel at Excel: Getting Down the Basics

General Assembly

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example, Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel and touches briefly on everything from navigation and layout to using...

(2637) Beginner 18 and older

Google Analytics for Beginner:Key Concepts & Quick Wins

General Assembly

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...

(2637) Beginner 18 and older

SEO Training for Startups & Beginners

General Assembly

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...

(2637) All levels 18 and older

Introduction to Google Ads

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...

(2637) Beginner 18 and older

Brand Management: What You Need to Know to Get Started

General Assembly

Brand Management: What You Need to Know to Get Started in the Career Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans. Whether a small brand with limited resources or a large brand defending its position as #1 in a category, brand managers...

(2637) All levels 18 and older

Python for Beginners

General Assembly @ 509 7th St NW, Washington, DC

Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares...

(2637) Beginner 18 and older

Linkedin Marketing and Optimization for Consultants

General Assembly

If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...

(2637) All levels 18 and older
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