Communications Courses in Washington, DC

Have you ever noticed that there are some people we just seem to get along with really easily, and then there are others that just rub us up the wrong way? We find ourselves talking at cross purposes & arguments & misunderstanding seem to erupt from nowhere.  Often, what’s at the root of this are our individual behavioral styles –...

Now more than ever, digital marketing is at the forefront of communications for businesses and people alike. Digital Marketing is no longer optional - it is the industry standard. Now is the time to educate yourself on how to promote and sell by leveraging online marketing tactics. This course will ignite your curiosity surrounding the fundamentals...

Getting thanked for doing a 'good job' is nice, but thank you in a paycheck is much better! So why is that most women have such a hard time asking for a raise, or negotiating a higher salary with a new job offer? It’s crazy making, particularly when so much research shows that women are far more effective negotiators than men, with a much higher...

Successful leadership starts with effective communication. In this course, students develop the communication strategies needed to motivate and persuade colleagues, employees and stakeholders. Through lecture, discussion and hands-on activities, students enhance their power by learning how to listen actively, target messages, influence an audience,...

Here, we will learn how to “sell” your ideas to others based on the benefits of acting on them to introduce and reinforce the use of Action-Benefit Statements to motivate the audience. We will go over the value and practice of using language that is understandable and that speaks to the recipients’ interests. Using calls to action (CTA)....

This online course is designed to help students preparing for college to speak more easily, correctly, and with a more advanced academic vocabulary. Students improve their academic English through activities with audio and visual materials, debate, dialogue practice, and note-taking. Students need to score at level 5-8 on the ESL Placement Test to...

Uncertainty and stress affect people in different ways. Well-intended comments and opinions can be misinterpreted, turning every day conversations into unproductive arguments – and misunderstandings become even more likely when we’re working remotely. Challenge & Solution While you can’t avoid all work conflicts, you can change the way...

In this course, students improve their ability to lead meetings, conduct telephone and conference calls, and communicate with superiors, colleagues, employees, and clients.  Oral communication skills are essential to professional success. Activities focus on simulated role-plays, practice exercises, and oral communication strategies. Note: Classroom...

In this course, students improve their grammar through targeted oral and written communication exercises. Activities and strategies are customized to meet specific professional and communication needs. Students build confidence as they develop their ability to refine their language structures and usage. Note: Classroom location listings are also posted...

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

This multidisciplinary, practical course applies the practices of public relations and other business communications in a variety of career settings, including corporations, financial institutions, marketing, advertising/PR agencies, governmental units and institutional settings. Note: Classroom location listings are also posted outside the CAPS office...

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's...

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers,...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business. Marketing luxury products and services presents a number of unique challenges, including the...