Digital Marketing Short-course

Get the tech skills, career advice and networking opportunities needed to advance your career in Digital Marketing, in ten weeks with the ability to work and study at the same time.

General Assembly’s Digital Marketing short course is designed to help you drive growth with multichannel campaigns powered by data and customer insights. You’ll achieve this with training that is led by instructors who are expert practitioners in their field.

Who's It For?

This is a beginner-friendly program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, the General Assembly curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.

What You'll Learn:

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

• Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
• Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
• Execute marketing strategy that’s powered by data and customer insight.
• Measure and optimize performance for campaign success using Google Analytics.
• Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Duration and Study Load:

• 10 weeks part-time
• You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable alongside a full-time job.

Payment Options:

General Assembly offers a variety of different financing options, including installment plans, student loans, income share loans and tuition discounts so you can focus on what counts — your education.

Map:

GA classes are online via Zoom and Slack to reflect the most common workplace setup you’ll find once you land your tech job. You will take instructor led sessions and self paced sessions, always with access to real time Instructor feedback. Career Coach support is available from day one and until you find a job both.