Classes taught by Phat Chiem in Los Angeles, CA

$99

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Storytelling That Sells For Ecommerce Brands

General Assembly @ 360 E 2nd St, Los Angeles, CA

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to...

All levels 18 and older

$60

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Success with Shopify

General Assembly @ 1520 2nd St, Santa Monica, CA

The world of retail is changing dramatically. Brands are now going direct to consumer. In this workshop, we’ll take you step-by-step through setting up your first store on Shopify, the leading e-commerce platform that’s fueling the direct-to-consumer movement. While Shopify has made the process of creating an online store easier than ever, there’s still a ton of tricks and tips to know about optimizing your site to make the most sales. We’ll...

All levels 18 and older

$55

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Create Successful Content Strategy Through Storytelling

General Assembly @ 1520 2nd St, Santa Monica, CA

We have a mantra at StoryCraft: “Marketing makes noise. Stories make you listen.” But how does a brand tell great stories? It starts with a deep understanding of your customer’s journey and then translating those insights into a content strategy that’s consistent, compelling and relevant. Every modern brand needs awesome content to connect with their audience, whether through your website, email marketing, or social channels. There’s...

All levels 18 and older

$55

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Storytelling for Personal Branding & Career Success

General Assembly @ Online Classroom, Los Angeles, CA

Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression. This workshop will explore the difference between story and...

All levels 18 and older

$55