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Create Successful Content Strategy Through Storytelling

  • All levels
  • 18 and older
  • $55
  • 1520 2nd St, Santa Monica, CA
  • 3 hours

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  • $55
  • GA Santa Monica @ 1520 2nd St, Santa Monica, CA 90401
  • 3 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this marketing class:

We have a mantra at StoryCraft: “Marketing makes noise. Stories make you listen.”

But how does a brand tell great stories? It starts with a deep understanding of your customer’s journey and then translating those insights into a content strategy that’s consistent, compelling and relevant.

Every modern brand needs awesome content to connect with their audience, whether through your website, email marketing, or social channels. There’s no better way for your company or organization to educate, inform and, most importantly, turn your followers into advocates and inspire them to take action.

In this workshop, we’ll roll up our sleeves to craft a content strategy that will generate traffic, customer loyalty and revenue.

Takeaways
  • How to understand your customer’s story to inform your content strategy 
  • Understand why brand storytelling is the new marketing
  • Learn the stories that every brand should be telling and know which type of content is best for your brand
  • Get an overview of every major social and publishing platform, and know where you should focus your efforts
  • Know how to set up your editorial calendar for success
  • Learn the best tools for scaling your content production and distribution
  • Understand how to work with writers to get what you need for your brand
  • See brilliant examples of brand storytelling and content marketing
Preparation
Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the Web and studying how some of the best brands are using storytelling today. 

This workshop is open to anyone who needs to do a better job of telling their brand story, including startups, established businesses, nonprofits, and community organizations. Students will gain the most if they come with a good understanding of their ideal customers, competitive position, long-term vision for their brand, and current challenges with their marketing and messaging.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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