Classes taught by Tom Willis, Tara McFall, Aiden Carroll Kristen Ferrer, Steven Matt, in Washington, DC

Instructor: Tom Willis, Tara McFall, Aiden Carroll Kristen Ferrer, Steven Matt,

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Digital Marketing

General Assembly @ 1133 15th St NW, Washington, DC

This is a part time course. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution and the current landscape. Define segments and the role segmentation plays in marketing. Define your audience and build a target persona...

All levels 18 and older

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$3,950

17 sessions

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