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Innovation and Design Thinking Certificate Program

Unleash your creativity and problem-solving skills with a proven method to drive rapid innovation and create customer-centric solutions. Join business professionals from all functional areas and learn how to embrace design thinking for success at the American Management Association.

  • Level All levels
  • Age 21 and older
  • Price $2,995
  • Location Live, interactive online classroom
Innovation and Design Thinking Certificate Program

Start Dates (5)

  • $2,995
  • Live, interactive online classroom
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  • Thu, Apr 11 at 9:00am - 5:00pm
  • Fri, Apr 12 at 9:00am - 4:30pm
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  • Wed, Jun 12 at 9:00am - 5:00pm
  • Thu, Jun 13 at 9:00am - 4:30pm
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  • Mon, Jul 15 at 10:00am - 6:00pm
  • Tue, Jul 16 at 10:00am - 5:30pm
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  • Mon, Sep 16 at 11:00am - 7:00pm
  • Tue, Sep 17 at 11:00am - 6:30pm
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  • Mon, Nov 25 at 9:00am - 5:00pm
  • Tue, Nov 26 at 9:00am - 4:30pm
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Class Description

Description

What you'll learn in this design class:

Learn a low-cost and low-risk method to generate business solutions.

Who Should Attend:

Business professionals in any functional area or role associated with revenue growth.

What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?

Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.

How you will benefit:

  • Understand how design thinking can improve organizational and personal performance
  • Embrace uncertainty and develop an experimental mindset to iterate quickly
  • Create a new process and attack problems from a completely new angle
  • Convert ideas into customer value and market opportunity
  • Release your group’s creative thinking and sharpen critical analysis
  • Create more progressive and practical solutions for real-world problems
  • Balance constraints and technical limitations with customer preferences
  • Develop design thinking to foster collaboration across functions of the organization
  • Learn how to use a repeatable process to drive rapid innovation

What you will cover:

  • Integrating design thinking into the fabric of your organization’s culture
  • Adding design thinking tools and templates to help your work groups ideate solutions
  • Developing a more collaborative and iterative style of work for groups/teams
  • Understanding the drivers and inhibitors of innovation
  • Learning the importance of stakeholders and interpreters
  • Leading collaborative problem-solving testing
  • Learning to envision and design collaboratively with visual imaging
  • Mapping stakeholders and the complex network of beneficiaries
  • Understanding the social-psychological aspect of user experience
  • Exploring formal methods for usability testing to form customer behavior and emotional response
  • Presenting your vision and inviting buy-in through compelling storytelling
  • Fostering an organizational climate for innovation

Course Outline:

Learning Objectives

  • Understand How Design Thinking Can Improve Organizational Performance
  • Embrace Design Thinking to Create Your New Competitive Asset
  • Learn How to Convert Ideas into Customer Value and Market Opportunity
  • Sharpen Your Creative Thinking and Critical Analysis Skills
  • Create More Progressive and Practical Solutions for Real-World Problems
  • Balance Real-World Constraints with Technical Limitations and Consumer Preferences
  • Develop New Ways to Collaborate Across All Functions of the Organization
  • Learn How to Use a 10-Step, Iterative and Repeatable Process to Drive Rapid Innovation


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (4)

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