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Innovation and Design Thinking Certificate Program

at American Management Association

Unleash your creativity and problem-solving skills with a proven method to drive rapid innovation and create customer-centric solutions. Join business professionals from all functional areas and learn how to embrace design thinking for success at the American Management Association.

Course Details
Price $2,995
Start Date

Thu, Apr 11, 9:00am - Apr 12, 4:30pm Eastern Time ( 2 sessions )
Next start dates ( 4)

20 seats left Need more seats? See group options for 8+

Location Live, interactive online classroom
Important
Class Level All levels
Age Requirements 21 and older
Average Class Size 10
System Requirements http://event.on24.com/view/help/ehelp.html 

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements
  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)
* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins.

Additional Requirements: 
  • Minimum bandwidth requirement is 512 kbps for meeting attendees 
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator. 
  • POP-UP Blockers must be turned off to access the program. 
Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!
Class Delivery AMA's Live Online Seminars are live, interactive, instructor-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office.

You'll be able to speak to and/or electronically communicate with the instructor's and other attendees. You can also share files, view the instructors desktop, ask questions, tell the instructor to speak louder, softer, slow down, etc. (through simple icons). You'll see what your instructor is writing, view and hear questions and comments from other attendees, and be able to work in subgroups.  A headset is required for optimal communication throughout the Live Online Seminar.

A member of AMA's expert faculty of business professionals will lead your seminar. Beyond our course leaders’ experience in business training, they are specially trained to present AMA's high-quality content in an engaging, live online format.

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled seminar and give you all the information you need about the simple set-up process.     
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Start Dates (5)

Live, interactive online classroom
TBD
$2,995
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Show all 2 sessions
  • Thu, Apr 11 at 9:00am - 5:00pm
  • Fri, Apr 12 at 9:00am - 4:30pm
Live, interactive online classroom
TBD
$2,995
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  • Wed, Jun 12 at 9:00am - 5:00pm
  • Thu, Jun 13 at 9:00am - 4:30pm
Live, interactive online classroom
TBD
$2,995
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  • Mon, Jul 15 at 10:00am - 6:00pm
  • Tue, Jul 16 at 10:00am - 5:30pm
Live, interactive online classroom
TBD
$2,995
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  • Mon, Sep 16 at 11:00am - 7:00pm
  • Tue, Sep 17 at 11:00am - 6:30pm
Live, interactive online classroom
TBD
$2,995
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Show all 2 sessions
  • Mon, Nov 25 at 9:00am - 5:00pm
  • Tue, Nov 26 at 9:00am - 4:30pm
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Class Description

Description

What you'll learn in this design class:

Learn a low-cost and low-risk method to generate business solutions.

Who Should Attend:

Business professionals in any functional area or role associated with revenue growth.

What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?

Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.

How you will benefit:

  • Understand how design thinking can improve organizational and personal performance
  • Embrace uncertainty and develop an experimental mindset to iterate quickly
  • Create a new process and attack problems from a completely new angle
  • Convert ideas into customer value and market opportunity
  • Release your group’s creative thinking and sharpen critical analysis
  • Create more progressive and practical solutions for real-world problems
  • Balance constraints and technical limitations with customer preferences
  • Develop design thinking to foster collaboration across functions of the organization
  • Learn how to use a repeatable process to drive rapid innovation

What you will cover:

  • Integrating design thinking into the fabric of your organization’s culture
  • Adding design thinking tools and templates to help your work groups ideate solutions
  • Developing a more collaborative and iterative style of work for groups/teams
  • Understanding the drivers and inhibitors of innovation
  • Learning the importance of stakeholders and interpreters
  • Leading collaborative problem-solving testing
  • Learning to envision and design collaboratively with visual imaging
  • Mapping stakeholders and the complex network of beneficiaries
  • Understanding the social-psychological aspect of user experience
  • Exploring formal methods for usability testing to form customer behavior and emotional response
  • Presenting your vision and inviting buy-in through compelling storytelling
  • Fostering an organizational climate for innovation

Course Outline:

Learning Objectives

  • Understand How Design Thinking Can Improve Organizational Performance
  • Embrace Design Thinking to Create Your New Competitive Asset
  • Learn How to Convert Ideas into Customer Value and Market Opportunity
  • Sharpen Your Creative Thinking and Critical Analysis Skills
  • Create More Progressive and Practical Solutions for Real-World Problems
  • Balance Real-World Constraints with Technical Limitations and Consumer Preferences
  • Develop New Ways to Collaborate Across All Functions of the Organization
  • Learn How to Use a 10-Step, Iterative and Repeatable Process to Drive Rapid Innovation


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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School: American Management Association

American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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