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Marketing Classes
Los Angeles
Learn the secrets of digital marketing, social media advertising, and content creation in Los Angeles' marketing classes, and gain the skills to boost your brand's online presence and engage with your target audience effectively.
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SEO & Social Media Marketing 101 Workshop
SEO Optimizers @ Online Webinar, Los Angeles, CA
SEO Optimizers is hosting a specialized search engine optimization and social media marketing training course to help small and medium business owners to increase their website traffic without paying for ads. We are limiting attendance to the first ten companies that sign up for this one-of-a-kind presentation. This course will provide each attendee with a personalized and highly interactive experience for their business. You will have a 1-on-1...
$99
Social Media Bootcamp
El Camino College @ 16007 Crenshaw Blvd, Torrance, CA
Learn the ins and outs of the current social media landscape and how it can be incorporated into an overall business strategy to maximize results for brands, small businesses, and agencies. Students will learn how to determine what social media platforms are best for their organization as well as what analytics tools to use to measure results and ROI. We will also explore current social media trends and best practices through hands-on learning and...
$145
Facebook & Social Media Marketing
Santa Monica College @ SMC Bundy Campus, Santa Monica, CA
Market your business using Facebook and other social media sites. Find out about proven social-media marketing techniques and tools you can use to get leads, find prospective clients, and attract people to your Facebook page and other websites. Learn how to build a Facebook page for your business, how to create content and use promotions such as coupons and contests to attract fans and followers, how to connect your website to Facebook, and much...
$49
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
PR 101: Create a Buzz, Grow Your Business, Increase ROI
General Assembly @ 360 E 2nd St, Los Angeles, CA
“Contrary to common belief, the most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business." In this workshop, you will learn the ins and outs of what makes news, how to identify and contact the right reporters/bloggers, and how to structure your pitch to increase the chance of...
Snapchat For Business Bootcamp
General Assembly @ 1520 2nd St, Santa Monica, CA
Snapchat is one of the fastest growing social networks of the decade. Since its inception in 2011, it has grown to 10 billion daily video views (head to head with Facebook) and 150+ million daily active users. This platform is a content and storytelling haven. With an engaged user base, ample features and unique DNA, Snapchat delivers a marketing channel for the fast pace mobile centric world we live in. As its user base continues to attract a wider...
Instagram for Entrepreneurs Workshop
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
SEO Training for Startups and Beginners
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
Digital Marketing: Key Concepts and Metrics
General Assembly @ 1520 2nd St, Santa Monica, CA
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Personal Branding Workshop
General Assembly @ 360 E 2nd St, Los Angeles, CA
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ 360 E 2nd St, Los Angeles, CA
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
Branding Your Marketable Asset
A great idea is worth a lot. But a great brand is worth a lot more. In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you years. In this class, you’ll learn how to understand...
Intro to Facebook Advertising
General Assembly @ 1933 S Broadway, Los Angeles, CA
There are over 1 billion people checking Facebook daily and if you are not currently advertising, you’re missing out on the ability to reach the ones that will love your product or service. This class will teach you some of the insider secrets about the new Facebook ad platform and how to target your ads to be shown to the people most interested in your business. Topics covered will include creating ads, targeting ads, setting up custom audiences,...
Logo Design 101
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Instagram Masterclass with Kayte Demont
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's perfect for professionals who are already well-versed on Instagram including: community managers,...
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
Email Marketing Essentials
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...
Secrets of Social Media & Internet Marketing
Santa Monica College @ SMC Bundy Campus, Santa Monica, CA
Discover tips and techniques to promote your business effectively online. Learn how to use Google AdWords and search features to drive traffic to your website. Find out how to make the most of social media sites (Facebook, Twitter, etc.) to help generate business and increase sales. Learn how to use a landing page for special promotions and offers, what makes a successful email newsletter, and more! This class also has a $30 materials fee that...
$49
#FameSuccess: Harnessing the Power of Twitter
Writing Pad @ 688 S Santa Fe Ave, Los Angeles, CA
You have your thing: a book, blog, or business. But you have no idea how to put it out there. A Twitter handle is the key, and author and social media expert, Rob Gokee will show you how to extract its superpowers. Rob currently gets 90% of his freelance work from networking on Twitter. He even met his wife on Twitter! In Part I of his two-part class, Rob will share his secrets to Twitter success seminar style. He’ll teach you essential twitter...
$115
How to Drive Your Business Through Branding
General Assembly @ 1520 2nd St, Santa Monica, CA
Learn how branding can set you apart from the crowd, connect you with your dream audience & set the foundation for your business. You’ll walk away with a brand strategy that is tailored to you, your values & your biz all while working together with your fellow creative entrepreneurs! Takeaways Define your brand attributes, personality & values to use in your business decision-making. Define what makes your brand unique and how to...
How To Build A Profitable Side Business In 90 Days
General Assembly @ 1520 2nd St, Santa Monica, CA
Take advantage of this in-depth course and learn the exact strategies you need to know to successfully build a profitable side business and start generating income within 90 days. This course is based entirely on proven methods used by the instructor who in 2016, launched 3 businesses - all of which began generating income within the first 60 to 90 days of launch. His methods also helped grow a $75M company which was acquired in January of...
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