How to Make a Landing Page Land

Get clear on how to tell your story and present your company, product or marketing initiative in a concise way that resonates with your target digital audience. Your landing page, whether it’s for a standalone campaign or part of your company website, is often times the first impression of your company and your calling card.

With website builders such as Squarespace and WordPress becoming more common, designing a beautiful website is easier than ever before. This makes the way you tell your story online even more critical. Come join Mini to work through exercises and real-life client examples to create a compelling story online and leave with actionable advice and tools.

This workshop is perfect for: - Small business owners experiencing information overload when it comes to digital content creation - Sales & Marketing professionals preparing for upcoming marketing campaign launches - Startups preparing to launch a new website - Companies undergoing a rebrand or pivot and need to fine-tune/update their digital story - Individuals interested in digital marketing, content writing and UI/UX

Takeaways

• Fluency in the do’s and don’ts of landing page content creation strategy
• 
3-step guide to creating landing pages from scratch to drive conversions
• Work through before-and-after examples of landing page content that converts
• Toolkit for landing page optimization strategies including analytics and distribution

Prereqs & Preparation

• Laptop, this is a hands-on, interactive class
• Existing landing pages or web content to do before-and-after exercises
• Concept/idea for landing page creation exercises
• Any on-the-job digital marketing experience to share with the class