Digital Marketing 101

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses.

We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

• Understand the core functions & principles of digital marketing analytics
• Employ the same tools top companies use to activate & retain their customers
• Explain how a referral works and tools you can use to simplify that process
• Learn the basics of search engine marketing (SEM).
• Understand how social media marketing works and how to develop social content that works
• Understand how large-scale email deployment works, and when & how to send it

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.