How to become a New Media Super-Producer

This seminar will take place in Los Angeles, California, and will be presented in partnership with 7EQUIS. 7EQUIS is a leading long form content creator in the digital space. They partner with top talent to create some of the most exciting online shows. From development to distribution to monetization, they know the game.

This one week bootcamp is a crash course on the process of pitching, developing, marketing, and presenting digital media content and how to become a Super-Producer.   Participants will gain a better understanding of critical skill sets from pitch to final edit.  Through the session you will have the opportunity to explore the technical side of the process camera, sound and lighting as you discuss, workshop, and present your pitch for a future show. 

This seminar will be presented in partnership with 7EQUIS and will include a panel Q&A with creators of programming along with a final pitch session with professional content producers that specialize in the field of Podcasting and New Media.  

PROGRAM OVERVIEW

PRE-PRODUCTION

• Overview of current video landscape.     
• What’s the landscape of media creation and formats?        
• What is a super-producer and what’s expected of him/her?
• Technology & Content         

PRODUCTION

• Managing Talent
• Discuss the latest equipment that is being used to make videos            
• What’s happening right now in content creation - Who they are, how they’re shooting, and what they’re shooting with.
• Trending                                
• Capturing moments                            
• Vlogging                                        
• Gaming Vlogs                        
• Beauty/lifestyle etc.
• Capturing the importance of current events (and live!) and producing content around them.

Cameras 

• Point and shoot, DSLRs, Digital Cinema Cameras                
• Pros and cons of each type of camera                             

Lighting

• Why lighting is important?
• Lighting spaces where the event is happening and what effect it’s having on the audience and content creator. 
• 3-point lighting. Lighting to help focus attention.                 
• Creating a mood/look                                
• Types of lighting for different genres
• Entertainment - Comedy vs. news vs. music        

Audio

• Capturing clean audio/sound
• Best practices: Consider your shooting environment  
• Making it more sound recording friendly 
• Choosing the right equipment        

DEVELOPING PITCHES & OUTLINES

• Basic understanding of The Pitch
• Know your Audience
• Incorporating reference podcasts to accomplish your pitch - reference show “etiquette.”

POST - PRODUCTION

• Importance of Workflow
• Tips for good media management, archive and backup
• Importance of shooting B-Roll
• Cleaning up your audio (Intro to Audition)
• Editing Video
• Filters - To make your image look better and how to use them.
• Making your image pop!  
• Graphics and Thumbnails              
• Polishing / Finishing touches        

UPLOAD & MARKETING

• Youtube and RSS feeds. 
• Marketing techniques. 
• Repurposing content for Social Media

No Experience necessary to participate in the Digital Content Creation Boot Camp.  No additional expenses, beyond tuition, will be required.  All course materials will be provided.  Final Schedule, and Course Syllabus will be available prior to the start of the seminar.  Please note that the workshop begins on a Monday and ends on a Friday.  Classes begin promptly at 10:00 AM unless otherwise specified.  

This week long digital content creation bootcamp will be taking place in Los Angeles, California, and presented in partnership with 7EQUIS, a leading long form content creator in the digital space. They partner with top talent to create some of the most exciting online shows. From development to distribution to monetization, they know the game.