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Art Direction 101

  • Intermediate
  • 18 and older
  • $1,500
  • Earn 15,000 reward points
  • Price Lock Guarantee
  • 570 W Avenue 26, Los Angeles, CA
  • over 9 sessions

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  • $1,500
  • over 9 sessions
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Class Description

Description

What you'll learn in this photography class:

This class will explore the skill sets necessary to conceive and execute art direction to ensure a successful project... (in the example used here - of a photo shoot.) Examined will be the process of ideation, research, mood boards and client sell-in.

Being that art directing is equal parts creative inspiration as well as team management and this class with enhance all the tools necessary to art direct top level photography for both marketing and editorial usage, from still life photography to directing models and both in studio and on location. By the end of the class you will have a well-rounded understanding of how art direction leads the process from start to finish.

Software knowledge in Photoshop, including creating compelling comps to sell your ideas to the client, will be explored, as well as how to build your team, the delegation of responsibilities and creating a working environment that shares your vision for the final product.

Prerequisite: Working knowledge of the computer, some Photoshop knowledge recommended.

Note: classes include both lecture and instructed lab
Weekly Class: A half hour of labtime before and after lecture.

Refund Policy

The student has the right to withdraw from the training without penalty at any time. Upon withdrawal, the Refund Policy will apply. The student is only obligated to pay for educational services rendered, and materials received but not returned.

If the amount the student has paid is more than what is owed, then a refund will be remitted within 45 days of the withdrawal.

The refund shall be the amount the student paid for instruction multiplied by a fraction, the numerator of which is the number of hours of instruction which the student has not received, but for which the student has paid, and the denominator of which is the total number of hours of instruction for which the student had paid.

All amounts which the student has paid, however denominated, shall be deemed to have been paid for instruction, unless the student has paid a specific charge for equipment as set forth in the agreement for the course of instruction. The last date of the student’s attendance is used for all refund calculations.

A student who cancels an enrollment agreement on or prior to the midnight of the seventh (7th) day of enrollment or after the student has attended the first class shall be entitled to receive a full refund.

Cancellation shall occur when the student gives written notice to CourseHorse.

You may cancel your enrollment contract with the school and receive a full refund without any penalty or obligation during the first five days of term. After cancellation, any payment you have made will be refunded to you within 30 days.

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Studio Arts

Studio Arts was founded in December, 2001. Studio Arts was begun because of the many experiences of its President, Eric Huelsman and his many years of working with and training the studio artists he had come to know over that time. The fact that these artists were among the most talented in the world...

Read more about Studio Arts

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Studio Arts

Studio Arts

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Studio Arts is located inside the Los Angeles River Center and Gardens. We are down the driveway on the right hand side and are in the building marked Studio Arts. Parking is free.

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