Paolo Sta. Barbara

Paolo is an multi-disciplinary Experience Designer with a passion for innovative design thinking and problem solving.

With a background in animation and motion graphics, he focuses on designing experiences that are not only user focused and simple, but memorable to use. He has more than 10 years of experience in creating digital strategies, products, and services across leading brands such as ASB, NRMA, Optus, Qantas and Commonwealth Bank.

Paolo is currently Design Lead at SBS Australia and is an instructor at General Assembly.

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