Discover the Best Social Media Marketing Classes in Chicago
Social media marketing uses various social media platforms like Twitter, Facebook, Instagram, TikTok, LinkedIn, and websites to promote products, services, events, or ideas. Social media marketing helps businesses and brands connect with their target audience more directly and even interact with them to get helpful feedback. The content might include narrative videos, influencers talking about their experience with a particular brand or product, graphics, animation, interviews, email newsletters, first-hand experiences from customers, and music. Social media trends change fast and social media marketing has to evolve to keep up constantly. Data analytics from social media platforms help marketers understand their audience by tracking engagement, and demographics and identifying new ways to engage.
Social media marketing is essential for every business. Having an online presence enhances sales and helps to identify brands. Social media is where most people look for information, whether it’s the latest product, the hours of operation or to find new content. Most marketing now involves social media marketing. Understanding what drives an audience to a website or how they engage with content will help create better content and brand visibility. Having social media marketing on your resume will enhance your prospects in many professions whether it's graphic design, copywriting, content writing, sales, management, or communications.
Best Social Media Marketing Classes & Schools in Chicago
Social Media Marketing Training | Level 1
headTrix, Inc, Adobe Certified Training
In this two-day social media marketing course, you will learn about how Facebook, Twitter, LinkedIn, YouTube, and Blogs drive traffic and shape consumer brands and conversations through analytics and engagement. Learn how to use social media as a marketing tool to explore techniques and implement strategy. This course is for filmmakers, business owners, non-profits, musicians, writers, and anyone who is ready to learn more about the benefits.
Prerequisites: Basic Computer Skills and file Management on Windows or Mac
Duration: Two 7-hour sessions
Cost: $695
TikTok Marketing
Noble Desktop - Virtually Online
In this one-day TikTok marketing workshop, learn the history of TikTok and its social impact, develop a successful social media strategy, create visual content that increases engagement and drives sales, and learn how to gain a following and expand your reach. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Take a deep dive into one of the most popular content categories - video. Alongside the content, the workshop explores the platform giant TikTok. This interactive live online course can be done from the comfort of your office or home and requires solid internet and a microphone.
Prerequisites: There are no formal class prerequisites
Duration: One 7-hour session
Cost: $325
Social Media Beginners
This social media beginners class will teach you how to build a strategy for social media that fits your business. In addition, you will gain a strong understanding of how social media has changed the marketing world and how it can revitalize your business. This course will help you understand how to build a strategy to engage an audience, grow your community, and drive more inbound traffic to your website. This is a helpful starting point for anyone who is new to social media for business or is looking for how to grow an audience with existing social channels. Build your brand, connect with your customers, grow customer loyalty and more.
Prerequisites: An Internet connection and administrator access on your computer or laptop.
Duration: Two 1.5-hour sessions
Cost: $159
Social Media Content Marketing: Blogs & Twitter
Noble Desktop - Virtually Online
In this social media content marketing class covering blogs and Twitter, learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing. You'll explore the different content-based social media platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.
Prerequisites: There are no formal class prerequisites
Duration: One 7-hour session
Cost: $425
Chicago Industries That Use Social Media Marketing
Most businesses in Chicago use social media marketing. Whether it’s a start-up, a long-established company, or a family-run pizza restaurant, social media marketing is an essential aspect of their advertising and engagement.
The top five Chicago social media agencies are BCV, Matchnode, Perfect Search Media, SoMe Connect, and Zocalo Group. Matchnode is a digital agency specializing in paid social marketing and uses Facebook, Instagram, and other social platforms to perform more precise targeting for businesses, helping them reach new audiences by crafting social media strategies. One of their major clients is New Balance.
BCV provides the hospitality industry with social media services. They help monitor the social space at all hours, provide analytical reports, and channel growth to drive revenue through social content. They work with The Ritz-Carlton, Four Seasons, Hilton, Marriott, W Hotels, and Hard Rock Hotel & Casino. Perfect Search uses analytics to enhance brand awareness and drive traffic for B2B and B2C businesses. They specialize in the major social platforms, optimizing accounts, tracking conversions and goals, and other services to ensure companies get the most out of their social advertising strategy. Their clients include Goodyear, Avant, Dylan’s, Candy Bar, and Paro.
All of these agencies provide in-depth social strategy, community management and engagement, targeting, advertising, and analytics to help their clients promote events or brands, increase revenue, and establish a personal connection with their target audience.
Social Media Marketing Jobs & Salaries in Chicago
A Social Media Marketing and Communications Manager in Chicago makes between $104,000 and $135,000 annually. In this role, they implement the organization's social media strategy, develop and maintain online content to generate interest and easily share with social networks and establish relationships with bloggers and other members of the online community.
Market Research Analysts and Marketing Specialists can earn an annual salary of $38,000 and $131,000 in the Chicago area.
