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Business Training Coming up in Boston
Business Case Writing
at Knowledgehut
Corporate strategy execution depends upon developing and implementing the best solution in the workplace. Success factors however, rely upon basing the solution on the right requirements, drawn from a sound and robust Business Case. A well crafted business case document outlines the rationale for undertaking a business project. It should be a formal,...
Customer Journey Mapping
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...
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Digital Marketing Bootcamp
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...
Branding Fundamentals
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General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding...
Salesforce for Marketing
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...
Social Media Strategy Mapping
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...
Salesforce for Reports & Dashboards
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
This class is delivered by a live instructor and is specifically <br><br>designed to teach administrators, business analysts, or report writers how to utilize the basic and advanced analytic capabilities of Salesforce.<br><br>A student in this class will learn the basic Salesforce object model, and how to create and secure reports...
Search Engine Optimization (SEO)
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...
Social Media for Business
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization. Who Should Attend: Business owner or marketing managers that need...
Digital Marketing: Part Time Program
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Startup Institute
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Downtown
50 Milk St 14th Fl, Boston, Massachusetts 02109
Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions. Marketers in the innovation industry are scrappy,...
Change Management Training
at Knowledgehut
Providing Leadership during times of change can feel chaotic and difficult. When organizations embrace change, the protocols are different and leaders need a new way of working to remain effective and deliver results the organization needs. Change is often frustrating and may often fall out of the paradigm of strategies that you may have developed...
DevOps Foundation Certification
at Knowledgehut
Projects these days have to be synonymous with quality, Agility, scalability and flexibility. Only a project that successfully combines continuous software delivery with fast fixes to problems in a stable operating environment, can achieve business benefits and client satisfaction. To ensure this, organizations are adopting DevOps—a systematic approach...
Six Sigma Yellow Belt
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
This course will prepare you to achieve the status of certified Six Sigma Yellow Belt. It covers the Define, Measure and Control phases of the Six Sigma methodology and will prepare you for more than a basic understanding of Six Sigma. You'll be on your way to a new level of understanding. You'll be prepared to converse and keep up with the progress...
Intro to SEO
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General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
With over 1 trillion annual searches on Google, people turn to search engines to find information and to research products. By getting your website to rank on the first page of Google, you’ll be able to drive more website traffic and revenue. This class is perfect for people who are looking for a foundational understanding in SEO. We’ll also cover...
Intermediate/Advanced SEO
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Businesses, from small to large, are spending more money each year on digital marketing services including SEO. With SEO spending estimated to reach $80 billion by 2020, each business needs people with advanced skills to help them grow their customer base. If you’re a solo entrepreneur or working with a small team of other SEOs, then this class provides...
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