Business Training in Boston, MA

If you’re a professional with experience of participating, leading and directing projects, this in person PMP classroom training will help you prepare for PMP certification and boost your chances of passing first-time. Created by experienced project management professionals, our PMP Classroom Training is structured around the certification exam...

Prepare for the Certified Business Analysis Professional™ (CBAP®) certification examination with our 2/3-day intensive CBAP® classroom training session. Our exam-oriented and certification-focused training based on the six knowledge areas of the BABOK® Guide v3 will prepare you for success in the (CBAP®) certification exam. Our CBAP® classroom...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

PMP is a globally acknowledged professional certification in project management that validates a professional’s education and experience in project management. This coveted credential is offered by the reputed Project Management Institute to professionals who qualify in the PMP Exam conducted by the PMI. You can find PMPs leading projects in nearly...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Due to the fast pace of change today, many managers face numerous new challenges and responsibilities and are constantly adapting to various personalities, levels of experience and knowledge bases.  In this workshop, you’ll learn crucial skills and apply tools for goal setting, delegation, performance management, effective communication, leadership,...

Change is often frustrating and may often fall out of the paradigm of strategies that you may have developed in your management career. But change is necessary and you as a change manager will be expected to lead from the front. We therefore bring you a practical one day course that focuses on all levels of change impact and prepares you to face them...

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...

This course has been designed to understand European directives, CE marking and guidance documentation. Course Benefits Participants will understand EU directives and related directives (objectives, history, structure, purpose). Who Should Attend? The target audience for this course consists of executives, top management who work in quality (QA/QC),...

Not just small businesses and organizations, but even the world’s biggest enterprises are not risk averse and lose millions of dollars due to poor risk management.  It is estimated that over 70% of global projects fail due to time delays and budget overrun, causing severe loss to the organization and the global economy. One of the...

In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. In this class, you'll learn the importance of collecting customer feedback during pre-release testing and learn how the best brands in the world plan, execute, and leverage...