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Business Training Coming up in Boston
Brand Strategy Workshop
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General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...
Email Marketing Essentials
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General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...
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Digital Marketing Bootcamp
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things...
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PMP® Training
at Eduskape
PMI’s Project Management Professional (PMP)® credential is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP® demonstrates that you have the experience, education and competency to lead and direct projects. This recognition is seen through increased marketability to employers and...
Project Management Professional (PMP) Certification
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GreyCampus
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Back Bay
129 Newbury St, Boston, Massachusetts 02116
Get 35 Contact Hours Certificate with our Project Management Professional (PMP) Boot Camp Session along with 1 year of eLearning access. Spread over 4 Classroom Training, participants get 1 year eLearning access and an official copy of A Guide to the Project Management Body of Knowledge (PMBOK® Guide-Sixth Edition). This program provides a complete...
TOGAF® 9 Course: Foundation (Level 1 only)
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EA Principals, Inc.
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Downtown
8 Faneuil Hall Marketplace 3rd Fl, Boston, Massachusetts 02109
This intensive course covers the entire syllabus for the TOGAF® 9.2 Foundation Level, thereby preparing candidates for the TOGAF Level 1 examination. Sample exam questions and answers for the Level 1 examination are given throughout the course to help better prepare students for their TOGAF 9.2 Level 1 exams. Intended Audience: Application Architects...
Customer Journey Mapping
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...
Digital Media & Marketing Online Program
The online Digital Media and Marketing Certificate program is comprised of the following modules: Digital Marketing Certified Associate (DMCA) (Required to be completed prior to moving on to advance modules) Advanced Search Engine Optimization (SEO) Advanced Content Marketing Advanced Social Media Advanced Mobile Marketing ...
$2,995
How to Be an Effective Manager
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General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for...
TOGAF® 9 Course: Certified (Level 2 Only)
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EA Principals, Inc.
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Downtown
8 Faneuil Hall Marketplace 3rd Fl, Boston, Massachusetts 02109
This intensive course covers the entire syllabus for the TOGAF 9.2 Certified Level, thereby preparing candidates for the TOGAF Level 2 examination. The course is enhanced with case studies that demonstrate how TOGAF is used in context. Sample exam questions and answers for the Level 2 examination are given throughout the course to help better prepare...
Social Media Strategy Mapping
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...
Linkedin for Business
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Certstaffix Training
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Burlington
67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803
This course delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. It offers a wealth of no or low cost methods for maximizing this dynamic resource. Students will learn to link with the most effective connections for greater exposure.
Business Metrics Fundamentals
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll...
Negotiation Skills Workshop
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MWI
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Waterfront
10 Liberty Square 4th Fl, Boston, Massachusetts 02109
Based on principles developed at the Harvard Negotiation Project with Roger Fisher, co-author of the bestseller Getting To Yes, MWI’s Negotiation Skills Workshop is designed to build each participant’s capacity to transform adversarial approaches to negotiation into problem-solving collaborations, producing better outcomes for all parties while...
SEO Training for Startups and Beginners
at
General Assembly
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Downtown
125 Summer St 13th Fl, Boston, Massachusetts 02110
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...
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