Business Training in Boston, MA

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Our blended learning program equips you with the right information required to ace the PMP® and Certified Associate of Project Management (CAPM)® exams, and is based on the principles that are outlined in the PMBOK® Guide. Now you can enhance your competence and knowledge in Project management techniques, and establish your ability to handle complex...

Full Course Title: Blockchain for Beginners: What it is and how to leverage it in your career In the midst of yet another significant downturn in the price of the cryptocurrency, Bitcoin celebrated its 10-year anniversary. Blockchain, the technology underpinning Bitcoin, continues to be explored and applied in numerous innovative ways across...

Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for...

Providing Leadership during times of change can feel chaotic and difficult. When organizations embrace change, the protocols are different and leaders need a new way of working to remain effective and deliver results the organization needs. Change is often frustrating and may often fall out of the paradigm of strategies that you may have developed...

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.  A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...

Get 35 Contact Hours Certificate with our Project Management Professional (PMP) Boot Camp Session along with 1 year of eLearning access. Spread over 4 Classroom Training, participants get 1 year eLearning access and an official copy of A Guide to the Project Management Body of Knowledge (PMBOK® Guide-Sixth Edition). This program provides a complete...

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization. Who Should Attend: Business owner or marketing managers that need...

This class is delivered by a live instructor and is specifically <br><br>designed to teach administrators, business analysts, or report writers how to utilize the basic and advanced analytic capabilities of Salesforce.<br><br>A student in this class will learn the basic Salesforce object model, and how to create and secure reports...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

We bring you Project Management Techniques, a comprehensive and interactive workshop that is an introduction to Modern Project Management and ideal for anyone who is new to the profession or needs a refresher in best practices. Project Management is all about being efficient and effective and in this workshop you will learn the concepts, techniques...

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...