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Digital Marketing Courses Boston

Discover the secrets of effective digital marketing with a wide range of classes offered at Coursehorse. Learn how to optimize your online presence, increase website traffic, and grow your business through targeted marketing strategies.

3 classes in-person in Boston have spots left, and 17 classes live online are available.

Digital Marketing Certificate

Noble Desktop - Virtually Online

Launch your career in digital marketing or create an effective marketing strategy for your business with top experts. Gain essential skills in SEO, social media marketing, paid search strategies, and analytics tracking. Boost your online presence and increase ROI with this intensive training program.

Thursday, May 2nd, 10am–5pm Eastern Time

 (20 sessions)

$3,995

20 sessions

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SEO Bootcamp

Noble Desktop - Virtually Online

Learn the essential marketing skills of Search Engine Optimization (SEO) in this comprehensive course. Gain a competitive edge by mastering keyword analysis and optimization techniques, ensuring your website ranks high on search engines. Enhance your marketability and boost your brand's recognition in the digital landscape.

Monday, Apr 15th, 6–9pm Eastern Time

 (4 sessions)

$650

4 sessions

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Google Analytics Bootcamp

Noble Desktop - Virtually Online

Gain a solid understanding of Google Analytics and how to interpret its data in this comprehensive workshop. Learn how to optimize the wealth of information to make better business decisions and uncover growth opportunities.

Monday, May 20th, 6–9pm Eastern Time

 (2 sessions)

$350

2 sessions

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Explore Digital Marketing Private Group Events

Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

Explore Digital Marketing Private Group Events
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TikTok Marketing

Noble Desktop - Virtually Online

Discover the secrets to mastering social media marketing on one of the most popular platforms today. Gain insights into the history and impact of TikTok, develop effective strategies for business-based content, and learn how to create engaging visual content that drives sales and expands your reach. Elevate your digital marketing skills with this comprehensive workshop.

Wednesday, Feb 28th, 6–9pm Eastern Time

 (2 sessions)

$325

2 sessions

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Social Media Industry & Portfolio

Noble Desktop - Virtually Online

Discover the secrets to success in the booming field of social media marketing and gain an edge in the job market with Noble Desktop's comprehensive course on optimizing your social media presence and building an impressive portfolio.

Monday, Mar 11th, 6–9pm Eastern Time

 (4 sessions)

$975

4 sessions

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HTML Email Bootcamp

Noble Desktop - Virtually Online

Learn how to create powerful and effective custom-designed emails that engage with your customer base in this hands-on course. Explore the coding techniques of HTML and CSS specifically for emails, and discover how to code responsive emails that look great on different devices. Develop your skills in email marketing and learn how to send professional emails using an email service provider.

Thursday, Apr 11th, 10am–5pm Eastern Time

Streaming for Social Media

Noble Desktop - Virtually Online

Discover how to elevate your social media strategy by incorporating streaming into your content. Unlock the power of platforms like Twitch, YouTube, and TikTok with the help of OBS, a free app. Join this class to gain a deeper understanding of streaming and create a captivating interactive experience for your audience.

Wednesday, Mar 6th, 6–9pm Eastern Time

Google Ads Bootcamp

Noble Desktop - Virtually Online

Master the art of successful paid campaigns with the comprehensive Google Ads workshop at Noble Desktop. Learn tried-and-true techniques from an industry expert and take your brand awareness to new heights. Don't miss this opportunity to expand your advertising expertise.

Monday, May 6th, 6–9pm Eastern Time

 (4 sessions)

$650

4 sessions

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Facebook Marketing Bootcamp

Noble Desktop - Virtually Online

Master the art of successful Facebook marketing with this comprehensive workshop. Learn how to create targeted ads, leverage Facebook groups, and set up business pages for maximum engagement and profit. Take your social media marketing skills to the next level and establish a strong online presence.

Monday, May 13th, 10am–5pm Eastern Time

 (2 sessions)

$650

2 sessions

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LinkedIn Marketing Bootcamp

Noble Desktop - Virtually Online

Master the art of LinkedIn marketing and develop successful business content using a variety of social media strategies in this hands-on bootcamp. Dive deep into the functionality and advertising options of LinkedIn while staying up-to-date with the latest social media marketing trends. Elevate your marketing game with this comprehensive workshop.

Monday, May 20th, 10am–5pm Eastern Time

Social Media Content Marketing: Blogs & Twitter

Noble Desktop - Virtually Online

Master the art of copy-based social media marketing and create compelling written content for Twitter, blogs, and other writing-based platforms. Develop marketing strategies, build an engaging brand personality, and stay on top of trends. Take your digital strategy to the next level through this hands-on training at Noble Desktop.

Tuesday, May 21st, 10am–5pm Eastern Time

YouTube Marketing

Noble Desktop - Virtually Online

Master the art of social media marketing on the largest video platform with hands-on training from industry experts. Discover how to engage your target audience, build a loyal following, and create compelling content that converts. Take your business to the next level with YouTube Marketing.

Wednesday, May 22nd, 10am–5pm Eastern Time

Search Engine Optimization| Level 1

headTrix, Inc | Adobe Certified Training

Discover the secrets to increasing your online visibility and driving more traffic to your website. Learn the fundamentals of SEO and gain valuable internet marketing strategies to get your site seen by the right audience. Don't miss this opportunity to gain a competitive edge in the world of search engines.

Tuesday, Mar 12th, 9:30am–4:30pm Pacific Time

Advanced Digital Marketing

Digital Workshop Center

Take your digital marketing skills to the next level with an intensive workshop that dives deep into advanced concepts. Gain a competitive edge and unlock new career opportunities in the ever-evolving world of digital marketing. Upgrade your skills today and stay ahead of the competition.

Tuesday, Mar 19th, 5–8:30pm Mountain Time

 (6 sessions)

$1,345

6 sessions

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Social Media Marketing Certificate

Noble Desktop - Virtually Online

Master the art of social media marketing on popular platforms like Facebook, LinkedIn, and Instagram with hands-on training from Noble Desktop. Gain the skills to develop effective marketing strategies, create engaging content, and expand your reach to drive sales and increase brand awareness. Elevate your digital marketing game with the Social Media Marketing Certificate.

Monday, May 6th, 10am–5pm Eastern Time

 (12 sessions)

$2,495

12 sessions

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Instagram Marketing Bootcamp

Noble Desktop - Virtually Online

Discover the secrets to mastering Instagram marketing and building a loyal following in this comprehensive workshop. Learn about content strategy, advertising, and effective social media marketing techniques to grow your online presence. Elevate your digital marketing skills with the Instagram Marketing Bootcamp at Noble Desktop.

Monday, May 6th, 10am–5pm Eastern Time

 (2 sessions)

$650

2 sessions

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SEO Introduction (Online)

Computer Training Source, Inc. @ Online Classroom

Learn the secrets of effective search engine optimization with this comprehensive online course. Discover how to improve your website's visibility, increase rankings, and attract more organic traffic from Google. Master the art of keyword research, on-page optimization, and link-building techniques to stay ahead of your competitors.

Monday, Mar 18th, 6:30–9:30pm Central Time

 (2 sessions)

Social Media Introduction

Computer Training Source, Inc. @ Online Classroom

Discover the power of social media and learn how to leverage platforms like Facebook, Twitter, and LinkedIn to boost your business. Explore engagement strategies, viral marketing techniques, mobile optimization, and effective analysis and measurement methods in this comprehensive course.

Monday, Mar 25th, 6:30–9:30pm Central Time

 (2 sessions)

SEO for Beginners

Digital Workshop Center

Master the art of search engine optimization and drive more traffic to your website with a hands-on SEO Beginners Class at the Digital Workshop Center. Learn proven strategies to make your website appear at the top of search engine results and gain valuable insights on keyword research, on-page and off-page optimization, site architecture, SEO and content marketing, and analytics and reporting. Enroll today and take your business to new heights!

Monday, Mar 18th, 5–8pm Mountain Time

 (2 sessions)

Social Media Marketing Training | Level 1

headTrix, Inc | Adobe Certified Training

Discover the power of social media marketing and learn how to shape consumer conversations with this comprehensive course. Gain the skills to effectively employ social media platforms like Facebook, Twitter, LinkedIn, and YouTube to drive traffic and amplify word-of-mouth chatter for any business. Don't miss out on this opportunity to leverage the benefits of social media and take your brand to the next level.

Tuesday, May 7th, 9:30am–4:30pm Pacific Time

 (2 sessions)

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Digital Marketing Courses in Boston are rated 4.6 stars based on 427 verified reviews from purchasers.

Discover the Best Digital Marketing Classes in Boston

Digital marketing is the strategic use of digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. Developed right after the inception of the internet, digital marketing relies on several of the same principles of traditional marketing and is focused on the conversion of potential customers into consumers.

There are eight types of digital marketing: search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Each of these has become vitally important for consumer engagement and sales across a wide range of industries.

Digital marketing is unique in its ever-changing, dynamic process. Customers can’t interact with a business through a billboard or print ad, but digital marketing can create two-way communication between a business and its actual or prospective customers. Think of how many businesses you interact with in your inbox or on social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics. 

A way to leverage the amount of time people spend on screens (like phones and laptops) to promote business products and services across the internet, digital marketing is now an essential part of any business’s marketing strategy. 

Best Digital Marketing Classes & Schools in Boston

Content Strategy Bootcamp is located in downtown Boston and teaches students the basics of content strategy in the context of digital strategy and content marketing. You’ll explore strategy methodologies including content auditing, curation, governance, testing, and optimization that will make you a valuable asset to digital agencies, publishers, and content creators. This class is great for those with a background or interest in digital media, including UX, information organization, copywriting, journalism, data science, or design. Make sure to bring your laptop with you to class!

Sprintzeal Americas Inc offers a digital marketing specialist course in Back Bay that’s ideal for sales and marketing professionals, or those looking to begin careers in these fields. This course will begin with an introduction to web analytics and then move on to topics like Google Tag Manager, social media analytics, and Google Analytics techniques and reports. Sprintzeal Americas Inc also offers other courses in sales, operations, management, and consulting to assist with all your business needs.

Designed for those with some industry experience, Intermediate/Advanced SEO will help you to construct a website configured with Google Analytics and Google Search Console while walking you through the design and measurement model for an SEO campaign. You’ll also study high-level strategy for implementing and measuring multiple SEO campaigns and master skills like 301 direct, canonical logic, traffic loss investigation, and measuring return on investment.

Facebook Advertising 101 teaches you how to utilize the most popular avenue for paid online advertising today. You’ll learn why Facebook advertising is so valuable and discover your most important Facebook audiences. This class will also teach you how to make sales, retarget customers, and utilize all the Facebook advertising secrets that will give you an upper hand.

Noble Desktop, a live online tech education provider, offers a Digital Marketing Certificate program for students looking to learn all of the major concepts associated with online advertising. In addition to learning how to make sense of things like SEO and paid search advertising, students will learn how to devise and execute online marketing strategies, utilize data collection and business intelligence applications, and take advantage of social media platforms. Since this is a career-focused training program, all of the lessons are practical examples of real-world marketing problems and the exercises are hands-on lessons designed to give students access to applicable real-world skills. In addition, all students will receive one-on-one career mentorship assistance to help them be prepared for going onto the job market. 

Boston Industries That Use Digital Marketing

The city’s largest industry employers are health care; professional, scientific, and technical services; finance and insurance; government; and educational services. These five industries account for approximately 60% of Boston’s economy, based on data from the city of Boston in 2020.

Digital marketing within the healthcare industry consists of strategies and practices that drive patient attraction, acquisition, and retention. These strategies can include standard digital outreach and messaging across various channels like email, SMS, social, and search. This industry employs approximately 147,471 employees thanks to large teaching and research hospitals like Boston Medical Center, Boston Children’s Hospital, and Brigham and Women’s Hospital. 

The professional, scientific, and technical services industry requires a higher degree of expertise and is made up of places like Cambridge’s strong biotech scene or the many tech startups around Boston. These tech-focused companies need a knowledgeable marketing professional to solidify core messages, generate attention, and create demand to help their organizations grow. 

Finance and insurance saw substantial job growth prior to the pandemic and consist of companies like Fidelity Investments and State Street. Digital marketing strategy allows companies in this industry to reach millions of people cost-effectively. These companies can also access specific audiences by directing their marketing campaigns to a buyer persona, rather than the general public.

Educational services are made up of colleges like Boston University, Northeastern University, Boston College, and Tufts University. Boston boasts an employment share three times the national average in this industry and each of these colleges requires their own digital marketing campaigns both for the entire university and individual departments or schools. Your work in this industry would be focused on building a brand that people can trust and targeting new potential students for enrollment. 

Digital Marketing Jobs & Salaries in Boston

There are a variety of job titles and career opportunities in the digital marketing field, each of which can provide varying levels of compensation. Below are the most common job titles within digital marketing, as well as the going rates for these roles in the city of Boston. 

Social media manager is an essential position for any company that interacts directly with their consumers. The average base salary for this role is $56,810 in Boston, with top companies offering roles in the range of $70,000-115,000.

A content marketing manager develops, plans, and implements the company’s overall content strategy. This can include online content (emails, articles, paid ads) and offline content (direct mail, billboards, paper ads). According to the Content Marketing Institute, 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a healthy job market for these roles. You can expect to earn around $82,000, with the potential to make six figures in a more senior role. 

An email marketing manager is a slightly more specific role than that of a content marketing manager. You’ll focus solely on email touchpoints and can earn around $95,000 in this role. Email marketing managers plan and implement all email content while also managing subscriber databases, improving retention, and analyzing campaign performance.

A paid search manager is in charge of implementing a pay-per-click campaign for an organization or company. Salaries in this role range from $70,000-$90,000, making it a profitable career choice. A paid search manager does more than just make ads; they are responsible for updating bids, adding or removing keywords, and monitoring profitability. They also run tests to improve performance and often partner with other stakeholders in digital marketing, content development, and sales. 

An SEO manager is essential for any digitally-minded company. Their goal is to convert visitors into customers and increase click-through rates by considering all aspects of a web search. They also provide strategies to find visitors who will need a particular service. These positions range from $80,000-$100,000 per year but can make substantially more with several years of experience.

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