Discover the Best Social Media Marketing Classes in Boston
Social media marketing is the utilization of various social media platforms, such as Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, and websites, to promote products, services, events, or ideas. Its primary purpose is to establish direct connections between businesses or brands and their target audience, enabling meaningful interactions and valuable feedback. The content employed in social media marketing encompasses a wide range of formats, including narrative videos, influencer testimonials about specific brands or products, graphics, animations, interviews, email newsletters, customer experiences, and music. As social media trends evolve rapidly, businesses must continuously adapt their strategies to stay relevant. Data analytics from social media platforms play a crucial role in helping companies comprehend their audience by monitoring engagement, and demographics, and identifying innovative approaches to engage them.
Having an online presence enhances brand recognition and can increase sales. A significant portion of the population relies on social media for information including business hours or information on new products and that’s where targeted ads and user analytics play a huge role in increasing followers. Having social media marketing experience on one's resume can significantly enhance career prospects in various fields, including graphic design, copywriting, content writing, sales, management, or communications.
Best Social Media Marketing Classes & Schools in Boston
Social Media Marketing Certificate
Noble Desktop - Virtually Online
Social Media Marketing is a powerful and essential digital marketing tool. In this two-day social media marketing certificate workshop, you will gain hands-on training in Facebook, LinkedIn, and Instagram marketing and learn an effective social media strategy. This workshop is a comprehensive look at all aspects of social media marketing. Determine the right social media platform for your goals, create content that increases engagement and drives sales and learn how to gain more followers and expand your reach.
Prerequisites: There are no formal class prerequisites
Duration: 12 7-hour sessions
Social Media Marketing Training | Level 1
This social media marketing training course will cover the basics of social media marketing and explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician, or writer, this 2-day class will help you design and implement a social media strategy. Understand how the social network works, what social media can do for your brand, develop a strategy, and what your potential customers want.
Prerequisites: Basic computer skills and file management on Windows or Mac
Duration: Two 7-hour sessions
Social Media Industry & Portfolio
Noble Desktop - Virtually Online
In this social media industry and portfolio course, learn about social media marketing career opportunities, how to start building a portfolio, and optimize your social media presence for job success. Social media has created a whole new industry for careers and includes social media management and content creation. In this course, students will create an earned-first creative project for their portfolio as well as update their resumes and social media presence to be prepared for these new social media job opportunities.
Prerequisites: Participants should have knowledge equivalent to the Social Media Marketing Certificate
Duration: Three 9-hour sessions
Social Media Advertising
This social media advertising course will help you to understand the terminology and best practices of social media paid advertising, use Facebook advertising to determine your audience and how to target effectively, explore various social media styles of campaigns, discuss the pros and cons of the major social media platforms and their digital advertising tools, and create a social media advertising campaign strategy. By tracking the results of a Facebook advertising campaign with reporting tools you will learn advanced techniques and tricks for social media for business. This class is for those users who want to learn about the paid advertising and audience targeting available on social media including, but not limited to, Facebook, Twitter, and LinkedIn.
Prerequisites: Introduction to Computers or equivalent knowledge and social media for business or equivalent knowledge
Duration: Two 2.5-hour sessions
Boston Industries That Use Social Media Marketing
The city has a diverse economy, employing thousands of people in different industries, including healthcare, finance, retail, accommodation, food processing, transportation, real estate, and construction and education. Boston’s economy thrives on tourism and the hospitality industry, which employs over 232,000 people. Boston’s major industries include government services, education and health services, professional services trade, transportation, and utilities.
The city is a top educational center, with thousands of people employed by the Boston University School of Medicine, Massachusetts General Hospital, and Harvard University. These institutions rely heavily on social media to promote programs, highlight success stories, and drive their target audience to their websites. In addition, 97% of Fortune 500 Companies Rely on Social Media and 17 of these companies are based in the greater Boston area.
Social Media Marketing Jobs & Salaries in Boston
The average Social Media Marketing Specialist salary range in Boston falls between $55,000 and $62,000. Social Media Specialists create and publish engaging content, analyze social media metrics, and develop and implement social media strategies that align with the company's marketing goals.
The top social media companies in Boston include Jobcase, Inc., Babylist, Soofa, Yelling Mule, Brandwatch, and Mavrck. They offer a diverse range of social media marketing services. Jobcase is an affiliate of MIT’s Computer Science and Artificial Intelligence Lab, and collaborates with employers, nonprofits, and government agencies to improve access to opportunity and participation in the workforce, while Yelling Mule builds results-driven websites for companies of all sizes and provides online marketing campaigns that drive traffic and sales.