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Marketing Classes Coming up in Boston

44 classes have spots left

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Tuesday Aug 20th, 6:30pm - 9:30pm

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Digital Marketing

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Wednesday Sep 4th, 6:30pm - 8:30pm

  (21 sessions)
$3,950

21 sessions

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Instagram for Business

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Sell more with Instagram. Are you ready to tap into Instagram’s booming network of 600 million viable customers? This course gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this course unlocks the secrets successful...

Friday Sep 13th, 10am - 5pm

Introduction to Google Analytics

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’...

Thursday Aug 22nd, 6:30pm - 9:30pm

Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Wednesday Sep 11th, 6:30pm - 9:30pm

Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Monday Sep 9th, 6:30pm - 9:30pm

Salesforce for Marketing (Lightning)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce Sales Cloud marketing features in the Lightning Experience. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class will learn how to manage...

Tuesday Sep 10th, 10am - 5pm

Salesforce for Marketing (Classic)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.  A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...

Friday Sep 13th, 10am - 5pm

SEO Training for Startups & Beginners

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Monday Sep 16th, 6:30pm - 9:30pm

Search Engine Optimization (SEO)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...

Wednesday Sep 11th, 10am - 5pm

  (2 sessions)
$865

2 sessions

Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Sep 28th, 10am - 4pm

Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Thursday Sep 5th, 6:30pm - 9:30pm

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Twitter for Business

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Who should you follow?  How many people should you follow? How often should you tweet?  Most people don’t get Twitter. This course shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, it takes you step by step into the Twitterverse...

Wednesday Sep 25th, 10am - 5pm

Introduction to User Research

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for...

Tuesday Sep 24th, 6:30pm - 8:30pm

Facebook Advertising

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users.  This course walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. It takes you further than Facebook...

Tuesday Sep 10th, 10am - 5pm

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