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Marketing Classes Coming up in Boston

46 classes have spots left

SEO Training for Startups & Beginners

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Tuesday Oct 29th, 6:30pm - 9:30pm

Email Marketing Essentials

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Wednesday Oct 16th, 6:30pm - 8:30pm

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Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Wednesday Oct 23rd, 6:30pm - 9:30pm

Digital Marketing Foundation

at Imparture - To be determined You'll receive confirmation of the
course venue location in your 'joining, Boston, Massachusetts 00000

Book on this intensive two-day digital marketing workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play. Any successful...

Tuesday Oct 29th, 9:30am - 5pm

  (2 sessions)
$1,745

2 sessions

Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Nov 2nd, 10am - 4pm

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Wednesday Oct 30th, 6:30pm - 9:30pm

Digital Marketing

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Tuesday Nov 12th, 6:30pm - 8:30pm

  (20 sessions)
$3,950

20 sessions

Social Media Marketing Immersive

at Imparture - To be determined You'll receive confirmation of the
course venue location in your 'joining, Boston, Massachusetts 00000

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates worldwide. Get up-to-speed with the latest developments to maximize your results. This...

Monday Oct 28th, 9:30am - 5pm

  (2 sessions)
$1,745

2 sessions

Business Metrics Fundamentals

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers.  You’ll...

Thursday Nov 14th, 6:30pm - 8:30pm

Intro to Content Strategy

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Monday Nov 4th, 6:30pm - 9:30pm

Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Tuesday Nov 26th, 6:30pm - 9:30pm

Twitter for Business

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Who should you follow?  How many people should you follow? How often should you tweet?  Most people don’t get Twitter. This course shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, it takes you step by step into the Twitterverse...

Monday Nov 11th, 10am - 5pm

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Salesforce.com for Sales Representatives: Classic

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Building strong relationships with your customers is the key to sales success. Salesforce is a powerful tool that enables you to manage your customer relationships more effectively and efficiently - resulting in greater sales to new and existing customers. This course will give you the knowledge and skills you need to use Salesforce in the real world...

Friday Nov 1st, 10am - 5pm

Linkedin for Business

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This course delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. It offers a wealth of no or low cost methods for maximizing this dynamic resource. Students will learn to link with the most effective connections for greater exposure.

Wednesday Nov 20th, 10am - 5pm

Salesforce.com for Sales Representatives: Lightning

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is specifically designed to teach sales people the basics of Salesforce Lightning. The instructor will focus on the key pages in Lightning optimized for sales use. The focus will be on the features of Lightning that help sales reps focus on the right deals and the right activities.  A student in this class will learn the basics of...

Wednesday Oct 30th, 10am - 5pm

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