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Branding Training San Francisco

Learn the art of brand strategy, storytelling, and visual identity in San Francisco, with classes ranging from Branding 101 for beginners to advanced courses in brand innovation and marketing strategy.

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Branding for Entrepreneurs Bootcamp

General Assembly @ 225 Bush St, San Francisco, CA

Geared towards entrepreneurs but for anyone developing a brand, this bootcamp will provide you with the foundational framework to craft a differentiated POV and compelling brand experience. More than a marketing campaign, a brand strategy fuels product development, customer acquisition, employee hiring, and strategic partnerships. It tells you what to do and what not to do. Whether you are the sole developer of your brand or managing a brand process...

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Authentic Copywriting for Your Business (Remote)

General Assembly @ Online Class Livestream, San Francisco, CA

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...

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Personal Branding for Entrepreneurs & Consultants

General Assembly @ Online Class Livestream, San Francisco, CA

“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve...

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Branding Workshop: Develop your Brand Strategy & Voice

General Assembly @ 225 Bush St, San Francisco, CA

In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd. By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships....

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Branding 101: Develop your Brand Strategy & Voice

General Assembly @ 225 Bush St, San Francisco, CA

Looking to build a game-changing brand? Strong brands drive valuation and growth. For those starting their own business, building a product or managing a marketing campaign, this workshop will provide you with the foundational tools to build and focus your brand. More than a marketing campaign, a brand guides product development, drives customer demand, lays cultural groundwork and protects your business from competitive attack. It tells you what...

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Branding 101: How to Build a Brand Customers Love

General Assembly @ Online Class Livestream, San Francisco, CA

Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...

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Branding In the Digital Age

General Assembly @ 225 Bush St, San Francisco, CA

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...

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Personal Branding and Resume Design

General Assembly @ 225 Bush St, San Francisco, CA

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...

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Logo Design 101

General Assembly @ 225 Bush St, San Francisco, CA

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...

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Brand Strategy Workshop

General Assembly @ Online Class Livestream, San Francisco, CA

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

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Brand Storytelling: Creating a Powerful Story

General Assembly @ Online Class Livestream, San Francisco, CA

Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...

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