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Learn the fundamentals of marketing in the digital age with online classes that cover topics such as social media marketing, content creation, and search engine optimization.
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Introduction to Internet Marketing Methods
Discover the nine essential steps to effectively market your business online in this comprehensive course. Whether you're a beginner or looking to enhance your skills, learn popular tactics such as SEO, social media, advertising, and more. Take your marketing efforts to the next level and achieve success in the digital world.
$69
Google Marketing Boot Camp
If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number of free Google marketing services available for businesses of any size and the demand for individuals with knowledge and experience of Google online marketing has never been higher! Google’s tools, when properly understood, not only help you attract, retain and convert web traffic, but also enable...
Agile Marketing Boot Camp
Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility. In this Agile Marketing training course we will explore why...
Marketing Classes Gift Card
Thousands of classes & experiences. No expiration. Gift an experience this holiday season and make it a memorable one. Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Create a Content Marketing Strategy in One Day
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach. So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing...
Advanced Digital Marketing Bootcamp
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow...
Lead Gen Strategy Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Strategy is the framework for digital marketing and lead generation. In this class, you will learn how to develop a unique digital marketing strategy for your business – from telling your story effectively to identifying the right target audiences for your messaging to choosing the digital tools and tactics to communicate with your potential customers. We’ll cover proven techniques for lead generation that we use with our agency clients....
$249
Website & SEO Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Your website is the hub of your digital marketing strategy. In this class, we’ll dive deeper into the essential elements for an effective website – from making sure you’re found easily online to successfully converting prospects into leads. You’ll receive an easy-to-follow checklist to ensure that your website and landing pages adhere to best practices. And, you’ll learn insider tips, tricks and tools for continuing to improve your...
$249
Social Media & Ads Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Now that your digital strategy is in place and you’ve improved your website (classes 1 & 2), we’re getting social. You’ll learn why having a social media presence is so important, what makes good content, best practices for each of the five major social media platforms (Facebook, Twitter, LinkedIn, YouTube & Instagram), and the foundational elements of social media advertising. We’ll also discuss what metrics you can track...
$249
Nurturing Leads Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Once a visitor interacts with your website, they become a prospect. But how do you nurture them into becoming a qualified lead? In this class, you’ll learn our agency tactics and best practices for creating touchpoints with your audience from first contact to warm lead status. From email drip campaigns to text campaigns and retargeting ads, you’ll learn how and when to communicate, what tools to use, and how to ensure that your audience...
$249
Customer Journey Mapping Bootcamp
Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities. We will also discuss ways to implement...
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
Product Marketing Fundamentals
A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage...
Marketing with Facebook and Social Media
Learn how to use Facebook, Twitter, Instagram, and social media sites to market just about anything from businesses and non-profits to books and bands! Discover how Likes, follows, shares, and comments affect your organic marketing and how to use paid advertising. Find out the audience demographics for the most popular social media sites, and learn about tools like RSS that professionals use to automate their social media marketing. ...
$69
Search Engine, Google Ads, Email
Search Engine, Google Ads, Email, and Ecommerce Marketing We'll explore Search Engine Optimization (SEO) and Google Ads to help drive traffic to your site, how to find and use keywords, and why a landing page is valuable. Gain insight into why you should be using email marketing, what makes a successful opt-in newsletter, and how you can build one for pennies. Find out what the best e-commerce sites are for selling and your options. We'll...
$69
Video Marketing Essentials
Video marketing is more important now than even before, 85% of businesses are now using video and 80% say video has directly helped increase sales. However, with so many digital channels popping up and customers expectation of bespoke video content per channel, how do you create, market & budget for videos that will cut through the noise? Arielle from Two Giraffes, a high end video production and animation agency, and Laura from Connected, a...
Social Enterprise Connector
Be Social Change @ BSC Virtual Clasroom
The future of social impact is dependent on social enterprises. The success of this sector is in the best interest of all impact areas. For that reason, we’re gathering international leaders in the field of business as a force for good for a one-of-a-kind networking event. Join this online gathering to: Meet other social enterprise leaders and professionals. Find partners, supporters, customers, funders, and other social enterprise champions....
$10
SEO for Wordpress
THIS CLASS WILL BE HOSTED ONLINE. A two-session course, moderated by Nate Cooper, on Wordpress search engine optimization for better site SEO and higher Google rankings. Where Streamed online. Link will be provided before the first session date to all attendees. All attendees will receive a recording of the two sessions. Topics Covered How does Google work Keyword research Optimizing your content Yoast SEO Other tools Site maps Long Tail...
Monetize Websites, Blogs, and Social Media with Affiliate Marketing
Learn the secrets to earning a passive monthly income through affiliate marketing and how to optimize your website's visibility with SEO techniques in this comprehensive course. Discover legitimate and profitable opportunities to monetize your online presence and avoid scams. Boost your earning potential with expert guidance from a former journalist and current author and editor.
$29
Make Money with a Virtual Assistant/WP Business
Discover how to make money from the comfort of your own home using just your computer. Learn effective marketing strategies, find clients for remote work, and explore a variety of income-generating opportunities. Be your boss and make more money with this informative course.
$29
Personal Brand Marketing for Directors & Creatives
Standing Ap(art): Personal Brand Marketing for Directors & Creatives In the digital age, the idea that your artistic work should just “speak for itself” ignores the realities of our interconnected world, where artists must present themselves in multiple arenas and mediums to rise above the noise. As social media and the internet become essential tools to network, connect, and collaborate, how you present yourself and your artistry requires...
All levels
18 and older
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