Social Media for Business

Social networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers. 

This course will prepare you for success in social media campaign management, audience engagement and content communications.

Job Outlook

The expected growth of public relations specialists, including social media specialists, predicted by the BLS is 11% from 2020-2030. 

FAQs

What Do Social Media Managers Do?

Social Media Managers create and maintain brand promotions, company information, and marketing campaigns for their company across several social media networks. 

Course Objectives

1. Learn about various networks, apps, and marketing and branding techniques 
2. To plan goals and objectives for a social media campaign
3. To engage an audience through social media channels
4. To write and prepare appropriate content
5. To plan editorial calendars for social media channels
6. To utilize third-party web services to implement social media campaigns
7. To measure and analyze the effectiveness of a social media campaigns

Prerequisites

There are no specific prerequisites for taking this course.

Curriculum

1. What is Social Media, the Term, the Purpose, the Importance
2. The Importance of Social Media in Business
3. 10 Types of Social Media and How Each Can Benefit Your Business
4. Internet Statistics on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snapchat
5. Doing Business with Facebook, Twitter, LinkedIn, YouTube, Instagram
6. The Essential Social Media Design and Sizing Cheat Sheet 
7. Creating Social Media Banners 
8. Email Marketing
9. Creating and designing Email Marketing 
10. Use Gmail to Get Google Local Listing Reviews
11. How to Get Around the Great Firewall
12. Social Media and Censorship