Email marketing is one of the most powerful channels in any marketer's playbook, and this hands-on bootcamp gives you a thorough look at how to use it effectively. You'll learn what makes a great email campaign, how email fits into a broader integrated marketing strategy, and the proven techniques that drive real, measurable engagement.
The course also gets into the practical side of growing and optimizing your efforts, walking you through how to expand your subscriber base and fine-tune your strategy for better results. By the end, you'll have a clear understanding of what separates a campaign that captures attention from one that gets ignored, and the tools to make sure yours lands in the first category.
What You Will Learn
- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy
Course Outline
Email Marketing
Introduction to Email Marketing
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What is email marketing
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The role of email marketing
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What is needed to succeed at email marketing
Building Your Email List
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A look at email permissions
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Mistakes to avoid
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Strategies for building your email list
Email Campaign Creation
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The three types of emails
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Mass email vs Automated email
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The different types of email campaigns and when to use each one
Designing Effective Emails
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The elements that affect email success
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Best practices for creating each element
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Best practices for email content
Email Campaign Optimization
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A/B Testing
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Optimizing open rates
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Optimizing click through rate
Email Deliverability
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Delivery vs Deliverability
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Developing a good email reputation
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Steps for ensuring email deliverability
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
