Discover Classes. Earn 10% Rewards.

Product Management

  • All levels
  • 18 and older
  • Free
  • Earn 10% Rewards
  • Price Lock
  • 225 Bush St, San Francisco, CA
  • 45 minutes

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

  • Free/person
  • 45 minutes

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this product management training:

This is a part time course.

In this course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.


Unit 1: Product Management Fundamentals

Introduction to Product Management
  • Define the multiple roles & responsibilities of a Product Manager
  • Understand how customer needs translate into features of a product
  • Identify the underlying risks and assumptions associated with new features
The Product Development Process
  • Understand each phase of a product life cycle, and the development stages needed to develop them
  • Identify the different methods of developing a product
Unit 2: Getting to Product/Market Fit

Customer Development 
  • Identify a company's target customers
  • Conduct effective customer interviews and site visits
  • Understand the user's needs and current ways of working 
Testing & Validating/Minimum Viable Product 
  • Determine if an idea has product/market fit
  • Explain the purpose and process of building an MVP
  • Evolve an MVP to reach product/market fit
Business Model Design 
  • Describe the components of a business model canvas and how they relate to each other
  • Differentiate between types of business models
  • Develop a business model around a new product idea
Market Research 
  • Develop a competitive analysis of a feature or business
  • Identify key differentiation between competitive offerings
  • Utilize estimation and research in order to determine the opportunity size of a given product or feature
Unit 3: UX Design

Personas & Empathy Maps 
  • Synthesize findings from customer interviews into user personas
  • Use empathy maps to better understand the feelings and needs of customers
  • Distinguish how teams inside a company use personas and empathy maps differently
Features & User Stories 
  • Translate customer needs into product features
  • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
  • Learn how to effectively prioritize features
Wireframing & Storyboarding 
  • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
  • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
  • Understand how to create storyboards in order to communicate context, user flows, and interactions
Mid-Course Presentation 
  • Present progress of projects and receive instructor and peer feedback
Unit 4: Business Fundamentals

Metrics 
  • Use the best metrics and KPIs to track a variety of subjects
  • Identify tools to measure metrics
  • Understand the concept of the customer conversion funnel
Pricing & Financial Modeling 
  • Build a working financial model for a given audience
  • Describe different pricing approaches for a new product
  • Forecast demand and revenue for a new product
Unit 5: Communicating with Stakeholders

Flexible Session 
  • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management
Technology for Product Managers 
  • Define what a tech stack is in the context of web applications, and identify associated technologies
  • Articulate the business and technical implications of adding, removing or postponing product features
  • Identify best practices for developing digital products with your technology team
Product Roadmap 
  • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
  • Build a product roadmap
Project Management & Product Specs 
  • Describe the Agile framework, and why it is important to development processes
  • Understand how developers estimate task size
  • Use different tools to track tasks and time
Presenting Your Product 
  • Describe what makes a presentation effective, and how structure is used to impact the audience experience
  • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively
Unit 6: Presentations & Next Steps

Final Presentations 
  • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement
Moving Forward on Your PM Path 
  • Understand the realities of the Product Management job market
  • Understand job options across organizational types and career paths
  • Access resources and tools for continued learning
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

Questions & Answers (0)

Get quick answers from CourseHorse and past students.

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified San Francisco educator.

General Assembly

General Assembly

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

  • Price Lock Guarantee

    Secure your booking now and we'll match any price drop within 48 hours across all booking platforms, ensuring you never miss out on savings!

  • Earn 10% Reward Points

    Maximize your savings with every purchase. Unlock rewards on every transaction, ensuring you get the most value out of your experience!

  • No Added Fees

    Enjoy hassle-free transactions without worrying about additional charges. With us, what you see is what you pay - no surprises!

  • Curated Courses

    Discover a curated selection of courses handpicked by experts in the field. Dive into quality content that suits your learning needs and interests!

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...