E-Commerce Bootcamp

Are you working with a team in a company environment and driving new ideas? Are you bootstrapping your start-up and need to bring your team in to work on strategy? Would you simply like to work on a new idea and learn more about e-commerce?

This Bootcamp will offer tools, strategies, and feedback on content, product, and digital marketing in the e-commerce space. We will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will also define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for your business.

Takeaways

• Overview of the e-commerce landscape and current trends
• Identifying emerging trends in the e-commerce space
• An understanding of the business model and e-commerce metrics
• Working with the UX, design, storytelling, development process, and best practices
• Assessing effectiveness of marketing channels to acquire users and drive sales
• Brief review of sourcing and inventory - dropship and fulfillment
• An individual project outline for a specific content strategy or roadmap, UX feature, or Product improvement for an existing or potential business

Prereqs & Preparation

• Bring a laptop, writing materials, and access to Google docs.
• Come with ideas & inspiration! This bootcamp is best suited if you have an idea or concept for an E-commerce business, digital landscape, content strategy or a product to focus on for development. This bootcamp functions as a practical seminar to brainstorm and apply ideas in small groups.