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Digital Marketing Strategy

at Digital Workshop Center

Learn how to develop effective marketing campaigns in the digital landscape with the Digital Marketing Strategies class at the Digital Workshop Center. Gain the skills and knowledge to determine a company's voice, identify target audiences, and analyze data for successful marketing strategies. Enhance your career with this comprehensive course.

Course Details
Price $895
Start Date

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If you're enrolled in an upcoming date, this simply means that date has now sold out.

Booking for 8+? See private group options
Location Interactive Online Classroom
Important
Class Level Beginner
Age Requirements 16 and older
Average Class Size 6
System Requirements

You will need an Internet connection and administrator access on your computer or laptop.

Class Delivery

Additional information on how to log into the online environment will be provided after purchasing the class.

Purchase Options

Start Dates (0)

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Class Description

Description

What you'll learn in this digital marketing course:

The Digital Marketing Strategies class looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. 

As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.

Includes

  • 14 hours of classroom training | Additional assignments outside of class
  • Professional Textbook/Materials
  • Download materials with practice data files
  • One year for a free re-take (for attended students of public classes only)
  • Certificate of Completion
Objectives

Upon successful completion of the Digital Marketing Strategies Class, students will understand:

  • Business and consumer Strategy
  • Core components of a business
  • Explaining business models and composing an elevator pitch
  • Digital marketing evolution and the current landscape
  • Segmentation
  • Identifying your audience
  • Building a target persona
  • The role of data, metrics, and key performance indicators (KPIs)
  • Conversion rates and benchmarks from various digital marketing channels
  • Career opportunities within digital marketing
Prerequisites
  • Basic digital literacy including file management is required



Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

  • Students not accepted to the school are entitled to all monies paid.
  • Students who cancel this contract by notifying the school within 4 business days are entitled to a refund less 5% cancellation fee.
  • Students, who withdraw after 4 business days, but before the commencement of classes, are entitled to a full refund of all tuition paid except the maximum cancellation charge of $150.00 or 25% of the contract price, whichever is less.
  • In the case of students withdrawing after the commencement of classes, we will retain a cancellation charge plus a percentage of tuition and fees, which is based on the percentage of contact hours attended. The refund is based on the official date of termination or withdrawal.

If you would like to cancel or transfer a class, you must send your request in a written notice via email to [email protected]. Transferring/rescheduling a class registration is equivalent to a cancellation and is treated accordingly.

Cancellation/Re-scheduling of classes by the school

If class enrollment does not meet the minimum requirement of students, the class may be canceled or re-scheduled. Participants will be notified prior to the start of scheduled class, typically with at least 2 days (48 hours) of advance notice.

In the event of a cancellation, students will receive a refund less a 5% non-refundable registration fee, or the paid balance may be applied toward another upcoming class.

All applicable refunds will be made within 30 days from the date of cancellation.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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School: Digital Workshop Center

Digital Workshop Center

Empowering you with Skills, not degrees.

Established in 2006, the Digital Workshop Center is a community center for education, coworking, and professional development. A premier independent provider of higher education and certificate credential programs, DWC has become a vital training option for nontraditional...

Read more about Digital Workshop Center

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