Walk away with a career-ready marketing portfolio while you learn the strategies, platforms, and AI tools shaping how campaigns get built today. This certificate covers digital marketing strategy and web fundamentals, content marketing, email marketing, SEO, Google Ads, Google Analytics, social media marketing across Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and live streaming, plus AI for marketing and AI-assisted app development.
Along the way, students take on practical projects, build portfolio-ready work, launch and measure real campaigns, grow a social media presence, and create live marketing web applications using AI coding tools. They finish the program with a polished marketing portfolio, working experience across paid, organic, and analytics workflows, and deployed projects to share with employers, clients, or collaborators.
What You Will Learn
- Apply core marketing principles like strategy, audience targeting, positioning, messaging, funnels, and conversion optimization.
- Produce and refine content across blogs, email, and social platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X.
- Plan, launch, and run paid campaigns in Google Ads, and track their performance with Google Analytics.
- Build SEO and content strategies that grow organic traffic, visibility, and engagement.
- Tap AI tools such as ChatGPT and other platforms for content creation, SEO support, advertising, and performance analysis.
- Build, test, and deploy live portfolio-ready marketing apps with AI coding tools, databases, authentication, hosting, and custom domains.
Program Courses
Digital Marketing Strategy & Web Fundamentals
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
Content Marketing Bootcamp
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
Email Marketing Bootcamp
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
SEO Bootcamp
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and improve your website’s search visibility in this practical bootcamp.
Google Ads Bootcamp
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and optimize your paid search campaigns with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
Google Analytics Bootcamp
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
Instagram Marketing Bootcamp
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Facebook Marketing Bootcamp
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
LinkedIn Marketing Bootcamp
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
Social Media Content Marketing: Blogs & X (Twitter)
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
TikTok Marketing
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Streaming for Social Media
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
Social Media Industry & Portfolio
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
AI for Marketing Course
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
AI Coding Bootcamp with Claude Code
Take command of the full process of planning, building, and deploying real web applications with Claude Code in this beginner-friendly bootcamp packed with expert instruction, interactive practice, seven labs, and a capstone project.
AI Marketing Portfolio Development
Build projects like a campaign brief generator, a marketing ops dashboard, an AI campaign studio, an SEO content workbench, a lifecycle email builder, or a paid ads campaign app.