Digital Professional Institute
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Foundations of Digital Marketing
Digital Professional Institute See all classes by this school @ 28 N Clark St, Chicago, IL
The Foundations of Digital Marketing course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals. The Foundations of Digital Marketing course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including: Pay Per Click Marketing (PPC) Display...
Professional Certificate in Digital Marketing
Digital Professional Institute See all classes by this school @ 28 N Clark St, Chicago, IL
Digital Marketing course equips you with the fundamental knowledge you need to connect the dots between traditional and online marketing, reaching your audience through dynamic platforms. You’ll dig into the channels and tools professional digital marketers use every day to acquire new customers, generate leads and build their business. This course isn’t about theory. It’s about rolling up your sleeves and learning directly on the platforms...
5 Easy Steps to Convert Connections to New Business
Digital Professional Institute See all classes by this school @ 111 W Washington St, Chicago, IL
Use 5 steps to increase targeted appointments and create new business. Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you...
Website Strategy and Growth
Digital Professional Institute See all classes by this school @ 111 W Washington St, Chicago, IL
Your website is a crucial part of any company, but just having one is only the first step. Websites need to go through constant changes and iterations in order to effectively market to the right audience. But how do you make sure you're actually making the right changes? What types of tests can you run to understand what type of marketing your customers would react to? Topics Include: Developing a strategy for making thoughtful and effective website...
Driving Conversions Through Content Marketing
Digital Professional Institute See all classes by this school @ 111 W Washington St, Chicago, IL
While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click. Topics...