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Driving Conversions Through Content Marketing

Digital Professional Institute

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21 and older
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111 W Washington St, Chicago, IL

Driving Conversions Through Content Marketing

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Description

While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click.

Topics Include:

Create a content marketing strategy that ensures your overall conversion objectives are aligned with the content being created
Conduct keyword, market, and audience research to create content that your customers and prospects are searching for
Build and execute a multichannel content distribution strategy that reaches, engages, and nurtures your audience while leading them down the path toward conversion
Track and measure content marketing ROI and understand its impact on the business

Refund Policy

If students have attended the first class and wish to withdraw from the class, they have until the second class to write an email stating their intent to withdraw. All payment will be refunded, minus a $100 deposit.

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Digital Professional Institute

The Digital Professional Institute sets the standard in digital skills training and education, whether you are a working professional looking to turn knowledge into action or a starter out to build your toolkit.

Our non-degree, non-credit bearing program offerings reflect the hands-on, outcomes-focused...

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Search Engine Optimization and Marketing SEO

Driving Conversions Through Content Marketing

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