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Digital Professional Institute
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Professional Certificate in Digital Marketing
Digital Professional Institute @ 28 N Clark St, Chicago, IL
Digital Marketing course equips you with the fundamental knowledge you need to connect the dots between traditional and online marketing, reaching your audience through dynamic platforms. You’ll dig into the channels and tools professional digital marketers use every day to acquire new customers, generate leads and build their business. This course isn’t about theory. It’s about rolling up your sleeves and learning directly on the platforms...
All levels
21 and older
Foundations of Digital Marketing
Digital Professional Institute @ 28 N Clark St, Chicago, IL
The Foundations of Digital Marketing course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals. The Foundations of Digital Marketing course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including: Pay Per Click Marketing (PPC) Display...
All levels
21 and older
Foundations of Social Media Marketing
Digital Professional Institute @ 28 N Clark St, Chicago, IL
The Foundations of Social Media Marketing course trains participants in utilizing proven best practice methodologies and technologies to build and foster a community of customers using popular social media platforms. Once considered “non-traditional” media, the social realm has quickly become a central component of everyday life – and, as a result, the demand for expertise in managing social communities within organizations large and small...
All levels
18 and older
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Telling Stories Across Social Media
Digital Professional Institute
You know your audience is out there on Social Media, but how do you keep them engaged with your company? What are the best ways to provide branded content and engage with your audience? Join Sarah Eva Monroe, the Senior Creative Director at mStoner Inc, for a workshop that looks at the storytelling process online, and how you can use storytelling to promote your brand in a fun, engaging way. Topics Include: The importance of visuals in social...
All levels
18 and older
Building Your Following with Community Management
Digital Professional Institute
This workshop goes in-depth on how to build a community of users. Find out about consumer behaviors you need to build for and the tactics needed to create a thriving community. Learn how sites like Yelp and Product Hunt used this to create amazing user generated content websites and huge business. Topics Include: Learn how to develop your audience across a variety of digital channels Engage your customers online in order to grow your business...
All levels
18 and older
Driving Conversions Through Content Marketing
Digital Professional Institute @ 111 W Washington St, Chicago, IL
While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click. Topics...
All levels
21 and older
Free
5 Easy Steps to Convert Connections to New Business
Digital Professional Institute @ 111 W Washington St, Chicago, IL
Use 5 steps to increase targeted appointments and create new business. Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you...
All levels
18 and older
Free
Website Strategy and Growth
Digital Professional Institute @ 111 W Washington St, Chicago, IL
Your website is a crucial part of any company, but just having one is only the first step. Websites need to go through constant changes and iterations in order to effectively market to the right audience. But how do you make sure you're actually making the right changes? What types of tests can you run to understand what type of marketing your customers would react to? Topics Include: Developing a strategy for making thoughtful and effective website...
All levels
21 and older
Free
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