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General Assembly @ Online Class Livestream, Online, MA
Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels? This bootcamp is a concise overview of digital marketing that will get your marketing into shape. You'll learn new ways to promote...
General Assembly @ Online Class Livestream, Online, MA
This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms...
Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social? Topics to...
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The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
General Assembly @ Online Class Livestream, Online, MA
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
General Assembly @ 125 Summer St, Boston, MA
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to...
General Assembly @ Online Class Livestream, Online, MA
Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...
General Assembly @ Online Class Livestream, Online, MA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
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