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Conducting User Research Bootcamp

at General Assembly - Downtown

(2252)
Course Details
Price:
$175 8 seats
Start Date:

Sat, Nov 02, 10:00am - 4:00pm

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Important:
Bring your own laptop
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this market research training:

Explore the vital role of user research!

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more. After this class, students will be able to immediately apply their skills to a variety of research projects and leverage research tools and templates now and over time.

This workshop uses a combination of engaging lecture and interactive in-class exercises.

Takeaways
  • Learn how to choose the right methods and when to combine methods
  • Understand the pros and cons of in-person, remote moderated, and unmoderated research
  • Access tools to plan for and organize the logistics of a study
  • Gain tips and tricks on where and how to find the right participants
  • Learn how to author and arrange a discussion guide to maximize results
  • Learn how to craft, pose and sequence questions that unearth meaningful insights
  • Understand different interview roles
  • Learn how and when to use debrief sheets and why they are important
  • Become versed in how to build participant pools for ongoing research
Preparation
  • A laptop is recommended.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
10:00am - 4:00pm TBD 1 $175

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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