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Web and Application UX Research (2 Days)

  • Intermediate
  • 18 and older
  • $996
  • Live Interactive Online Classroom
  • 14 hours over 2 sessions

Start Dates (0)

  • $996
  • Live Interactive Online Classroom
  • 14 hours over 2 sessions
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Class Description

Description

What you'll learn in this ux design class:

Learn effective user experience research methods for your projects.

Course Outcomes

  • Learn how to leverage various user research methods to meet user needs in your product, website, or application.
  • Get hands-on experience with user experience exercises to practice your user research skills.
  • Dive into a step-by-step approach to usability testing, including how to create a research plan, conduct studies, analyze results, and make effective UX design recommendations.

Course Outline

  1. Why User Research Matters
    • Defining User Research
    • Some Implications
  2. Understanding UX Research Methodologies
    • Methodologies Vs Methods
    • Exploring Methods
    • How To Apply Methods
    • Behavioral Vs. Attitudinal And Qualitative Vs. Quantitative
    • Attaining Research And Business Goals
    • Defining Generative Vs. Evaluative Research
  3. Reviewing UX Research Methods
    • Applying Generative Vs. Evaluative Research
    • Generative Methods
      • Discussion: Interviews, Ethnography, Focus Groups
      • Observation: Contextual Inquiry, Ethnography
      • Participatory Design: Paper Prototyping, Storyboarding, Affinity Diagramming, Journey Mapping, And Collaging
      • Information Architecture: Card Sorting, Tree Testing
    • Evaluative Methods
      • In-Lab Usability Testing Vs Remote Usability Testing
      • Moderated: Usability Testing, Eye Tracking
      • Unmoderated: Usability Testing, First Click Testing, 5 Second Test, Analytics
      • Social Monitoring: Surveys, Social Media/Listening, Customer Feedback
      • Comparative Evaluations: A/B Testing, Benchmark Testing
  4. Determining the Right Setup
    • Influencers
    • Primary: Cost, Time
    • Secondary: Context of Use, Number of Participants and Statistics, Method Approach, Evaluation Setting, Testing Format
  5. UX Research Plan
    • Preparation
      • High Level Overview
      • Defining Scope with Problem, Hypothesis and Metrics
      • The Test Script (Or Moderator’s Guide)
    • Plan Sections
      • Title
      • Author & Stakeholders
      • Date
      • Background
      • Goals
      • Research Questions
      • Methodology
      • Participants
      • Schedule
  6. Recruiting Participants
    • Overview
    • Number of Participants
    • Drafting Participant Screener
  7. Conducting a Usability Test
    • Roles
    • Test Setup
    • Facilitation Best Practices
  8. UX Research Exercises
    • Card Sort
    • Tree Testing
    • First Click Testing
    • 5 Second Test
    • Moderated Usability Testing

We offer individual and bundled course pricing. (This course is an individual offer.)

Bundled pricing is the discount pricing you get for buying all 3 courses (Total of 5 days) <please click here>). It includes lower course pricing, free certification exam, and free shipping of course materials!

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Cancellations made before materials are shipped will be honored with a refund less 5% cancellation fee. Materials ship 1-2 weeks before the course date.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

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UX 4Sight

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We’re a Chicago-based digital user experience (UX) agency that specializes in solving business problems by making websites and applications more intuitive and profitable.

We do this by untangling complex digital experiences through a combination of user-centered design best...

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