Learn strategic marketing and public relations from instructors with deep industry expertise. Our founder established a fierce boutique in downtown NYC that dressed countless A-list celebrities, and our instructor teaches at premier fashion institutions, including Parsons, FIT, and LIM. Join us live on Zoom to gain firsthand knowledge on how to make your business or your client's business coveted by influencers and consumers.
This course is always current and relevant to any industry, not just fashion. You will learn the benefits of press coverage, including how PR works today, maximizing exposure, leveraging write-ups for sales, identifying the best publications and influencers to target, and distinguishing write-ups from advertising.
Key Topics Covered:
-
How to Get Write-ups: Reaching relevant editors and influencers, press release writing and pitching, leveraging fashion stylists, implementing press campaigns, and creating dynamic promotional materials
-
Press Outreach Strategies: Building a power press list, cold calling and networking, understanding publicists' roles and fees, utilizing editorial calendars and timelines, and leveraging social media
-
Spin Techniques: Attracting editors, celebrities, and influencers, developing press-worthy angles, aligning with charities and events, and mastering elevator pitches and sound bites
Important Notes:
- No refunds
- No recording devices permitted
- Certificate of completion provided upon request
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
