Discover Classes. Earn Rewards.

How to Start Your Fashion Company: Design Your Line


Course Details
$250 10 seats left
Start Date:

Sat, Mar 04, 1:00pm - 3:30pm Eastern Time

Live Online
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
System Requirements:

You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection.

Class Delivery:

This class will be held via Zoom unless otherwise specified.

Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

We began as a fierce NYC boutique dressing countless A-listers in avant-garde emerging designers + our own women's & men's collections. In addition our instructor teaches at premier fashion institutions - Parsons, FIT, LIM, etc. Click here for bio.

Join LIVE ON ZOOM for FIRST HAND Expertise on how to set up your business! Learn how to go from an idea in your head to getting your designs out into the world onto customers' backs.

We also conduct the How To Manufacture/Mass Produce Your Clothing + Accessories Lines Workshop for understanding mass producing your line, which should be taken after this workshop. And How To Start Your Fashion Company (E-Commerce + Boutique) Workshop so you can sell online.

ALWAYS current, you’ll learn:

Business Aspects:

  1. Business Plan writing & start-up costs
  2. How to set up legally, paperwork required
  3. Securing & registering business name
  4. How to raise enough $$ to start & exist
  5. Trademarking
  6. NFT’s

Developing, Producing, Sourcing:

  1. Sustainability
  2. How to design - physical vs digital fashion
  3. Patterns and finding pattern makers
  4. Getting samples made
  5. How to price for profitability
  6. Trend Forecasting

Marketing and Brand Identity:

  1. Market Research
  2. Brand Building
  3. Creating a viable collection buyers want!
  4. How to participate in Fashion Week
  5. How to sell your line!

2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. SEE

  • NO recording devices permitted.  
  • Certificate of completion provided upon request.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  
Start Dates (1)
Start Date Time Teacher # Sessions Price
1:00pm - 3:30pm Eastern Time Michelle Alleyne 1 $250

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 2500 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (9)

Get quick answers from CourseHorse and past students.

Question from Anonymous
Hi. I’m interested in starting an online clothing store (at least at first). I have no experience in the fashion industry or in sewing/design. I am looking for a strong foundational starting point, but I’m just not sure which of your classes to take since some of the descriptions seem so similar. Could you recommend the best seminar to start with based on my current goals?
Answer from Michelle A. Verified Educator
Hi! If you are wanting to start a line and have no experience the How to Start Your Fashion Company: Design Your Line Is the best workshop to take.
Question from Anonymous
Will this class be given in the future? Not sure I can swing this date but would love to know if there are future times.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello there! We don't have information yet as to when the next schedule will be. You can save the class to your wishlist so you're automatically notified via e-mail the next time we add dates. Thank you!
Answer from Michelle A. Verified Educator
We hold the workshops once a month in NYC. The next ones are this weekend 1/25-26.
Show all 2 answers
Question from TZN
Is the material applicable to starting a jewelry line?
Answer from Shab R. Verified Student
It’s applicable to any type of fashion/art/beauty related industry. Very helpful.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hey there! Yes, the workshop applies to starting a jewelry line. Hope this helps!
Answer from Michelle A. Verified Educator
Yes, it is.
Show all 3 answers
Question from Anonymous
hi, I wanna know if this class have credits?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! There’s no credit, but the school does issue a certificate of completion. Hope this helps!
Question from Anonymous
Hi, I'm Ayaka from Japan. I'm planning to visit NYC to take this class. I would like to ask about one concern. Do you have textbook or materials of this class? Actually English is my second language, so I'm afraid that I can't understand some parts because of language skill. But if you have materials, it will be helpful to understand important things as much as possible.
Answer from Laura W. Verified Student
The class was mostly conversational. There were some good handouts but no textbook. I flew from Minnesota to NYC for the class and feel it was well worth it!
Question from Barbara S.
You can learn all this in only 2 1/2 hrs?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Barbara! Thanks for your question. Yes, all the topics on the description will be discussed in 2.5 hours.
Question from anonymous
Hi, I live in New Jersey and interested in this class but I have the H4 visa. Can I do this class.....
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Sure you can! You don’t need a visa to take the class so if you have a certain one it doesn’t matter.
Question from Ish
Hi, do you think this class would be interesting for someone who does not have a specific venture in mind.. Or is it more meant for those that have an idea in fashion that they're considering and want to understand the tactical side of starting their business?
Answer from Jenn C. CourseHorse StaffCourseHorse Staff
Hi! This class would still be relevant even to someone who doesn't have a specific venture in mind. In fact, you might find it helpful in making that decision, as the class covers Marketing and Brand Identity, Developing, Producing, Sourcing, alongside the Business Aspects of the trade.
Question from Sonia a.
Hello! I'm from France and I wanted to Check for the November 4 class. I have à question: do you give a certificate at the end of the day? Thank you
Answer from Jenn C. CourseHorse StaffCourseHorse Staff
Hi! The school doesn't provide a certificate but they do provide a clear path to all the steps from A-Z on how to start the business. Also, they provide a resource guide filled with resources to help students move forward after the workshop. The school's doors are always open to questions you may have after taking the workshop.
View all 9 questions

Reviews of Classes at M SHOP (202)

(202 Reviews)
How to Start Your Fashion Company: Design Your Line
Reviewed by Meara S. on 10/19/2022
Michelle was a dream come true! She was thorough and really knows her stuff when it comes to starting a fashion line. She gets real with you on what it takes to actually venture into running a successful business, from writing a business plan to funding and other fundamentals. I'm local in NYC and she provided many resources, as well as resources specific to the brand I am looking to start. I would recommend this class to anyone who is starting to venture into starting their own line and needs some guidance.
How to Start Your Fashion Company: Design Your Line
Reviewed by Elsbeth H. on 6/28/2022
How to start your fashion company design your own line was the class that filled in all the gaps! I have always been designing my own clothes and getting so many compliments on them. I had no idea how to make this a business. This class explained how in easy bites. I loved the teacher and wish I could have met him in person. He has so much passion for what’s he’s doing. Take how to start your fashion company and you won’t be sorry!
How to Start Your Fashion Company: Design Your Line
Reviewed by N. Nechama K. on 8/24/2020
Great insider info that I use right away and start taking the next steps with confidence. Grateful for the class.
How to Start Your Fashion Company: Design Your Line
Reviewed by Carmen C. on 7/28/2020
Was awesome I learned a lot
How to Start Your Fashion Company: Design Your Line
Reviewed by Lauren R. on 7/6/2020
Shared so much knowledge and expertise! Michelle was a dream come true to take me to the next level.
Similar Classes

School: M SHOP


We’re a One Stop Shop to Help Start Your Fashion Company® & Grow it Globally, Sustainably.

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, our founder alone has numerous years experience in EVERY aspect of the fashion industry...

Read more about M SHOP

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Online educator.

Ready to take this class?
Booking this class for a group? Find great private group events here