Learn how to develop engaging written content for X (formerly Twitter), blogs, and other text-focused social media platforms in a self-paced format. This course covers the basics of content marketing, including platform-specific writing approaches, audience connection techniques, and ways to define a clear brand voice. You will also explore cross-platform blogging practices, track emerging trends, and learn how to incorporate written content effectively into a broader digital marketing strategy.
What You Will Learn
- Core principles of content marketing and how they apply to written media
- Setting clear goals and choosing meaningful metrics to measure success
- Building and reinforcing a brand identity through written content
- Writing and promotion strategies tailored for X, formerly known as Twitter
- Creating, publishing, and distributing blog content effectively
Course Outline
Introduction to X (Twitter)
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Introduction to X (Twitter)
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X (Twitter) Today
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Features Overview
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Understanding the algorithm
Hashtags and Topics
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Trends and Topics
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Hashtags 101
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Hashtag types
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Hashtag Research
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Insights and analytics
Research and Content Strategy
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Paid advertising on X (Twitter)
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Ad analytics
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Analyze the competition
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Determining a brand voice
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Content strategy
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Content cadence and scheduling
Importance of Blogging
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Introduction to blogging
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Choosing the right blog platform
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Storytelling strategies
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Understanding evergreen content
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Creating paid content
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
