Content Marketing Bootcamp Online (Self-Paced)

This bootcamp covers how content is used to build an audience and generate business results. You work through content strategy and the practical difference between creating content and curating it, along with the editorial habits that make a content program sustainable rather than a burst of activity that stalls after a month. The emphasis throughout is on content that serves a defined audience and a defined goal.

Distribution and measurement get equal weight, because content nobody sees has no value regardless of its quality. You learn how to promote content across channels, which metrics distinguish content that is working from content that merely exists, and how to use that data to adjust. You finish with a complete content marketing plan and original content assets, plus a framework for tracking and optimizing them over time.

What You Will Learn

• Develop a content marketing strategy tied to business goals
• Understand content curation and editorial best practices
• Produce original content assets for a defined audience
• Build a distribution plan across owned and earned channels
• Identify the metrics that show whether content is working
• Track performance with analytics tools
• Optimize a content program based on what the data shows