Build a career-ready marketing portfolio while learning the strategies, platforms, and AI tools that shape how campaigns get built today. This certificate spans digital marketing strategy and web fundamentals, content marketing, email marketing, SEO, Google Ads, Google Analytics, social media marketing across Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and live streaming, along with AI for marketing and AI-assisted app development.
Students take on hands-on projects, build portfolio-ready work, run and measure real campaigns, grow a social media presence, and develop live marketing web applications with AI coding tools. By the time they finish the program, students will have a polished marketing portfolio, practical experience across paid, organic, and analytics workflows, and deployed projects they can share with employers, clients, or collaborators.
What You Will Learn
- Apply core marketing principles including strategy, audience targeting, positioning, messaging, funnels, and conversion optimization.
- Create and optimize content across blogs, email, and social platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, and X.
- Plan, launch, and manage paid campaigns in Google Ads, then measure their performance with Google Analytics.
- Build SEO and content strategies that grow organic traffic, visibility, and engagement.
- Put AI tools like ChatGPT and other platforms to work for content creation, SEO support, advertising, and performance analysis.
- Build, test, and deploy live portfolio-ready marketing apps using AI coding tools, databases, authentication, hosting, and custom domains.
