Award-winning Sweat Equity Publicity founder Steven Shehori (the longtime publicist for Second City Toronto) is here to prove nobody can sell the idea of your creation better than you.
Whether you’re a household name or not, if you’re an actor, musician, comedian, entrepreneur, or small business owner, the Become Your Own Publicist online business intensive lays out in clear, straightforward terms how you can garner the kind of media attention you assumed only went to celebrities and industry insiders.
This includes coverage from newspapers and magazines, television and radio, plus blogs and podcasts—at zero cost.
Become Your Own Publicist is an insightful and humorous seminar that teaches shockingly simple—yet shockingly effective—ways to engage the media without having to spend hundreds to thousands of dollars on a publicity company. By the end of the seminar, you will have all the tools needed to persuasively and 100% correctly reach out to the media and take your career or project to the next level.
Event Overview
This business intensive will teach you:
- To create and send press releases more compelling and memorable than 95% of what’s out there
- To use open – and effective – online press release platforms like MailChimp and Sendinblue
- To make your ‘thing’ (a.k.a. your show/event/business/career) appear far more attractive to newspapers, radio, TV, podcasts, and web outlets
- To establish solid long-term relationships with the media, while avoiding the common mistakes that will immediately put you in the doghouse
- To be effectively media trained for interviews
- The difference between social media and traditional media coverage, and why the latter is so vital
- To make connections to successful industry people by offering them your publicity services in exchange for assistance
- To successfully contact businesses to generate funding for your upcoming projects
PLUS—You will receive a bonus publicity e-booklet, which includes:- A freshly updated media list (a several hundred-dollar value), which includes the names, job titles, and email address of thousands of media contacts across North America
- A 15-point guide to the perfect press release
- Numerous sample press releases and digital templates
- A compelling sponsorship letter template to generate funding for your ‘thing’
Please follow the procedures listed below:- The room will be open 30 minutes before the event is scheduled to start. Please arrive at least 10 MINUTES before your event begins as your host will give important information about the event at this time.
- Instructions and the ZOOM link for access to this online event will be emailed to you in advance. If you have not received the link by one hour before the event, please reach out to [email protected].
- Please note - there will be a break at the halfway mark.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
School Notes: Class end time will vary depending on the number of actors and the scenes that are assigned. Registrants are advised to budget extra time, as class time may run over.
CourseHorse Gift Card
Made in NYC