Discover Classes. Earn Rewards.

How to Start Your Fashion Company (E-Comm + Boutique)

at M SHOP - Midtown

Course Details
$225 10 seats left
Start Date:

Sun, Dec 16, 1:00pm - 3:30pm

Midtown, Manhattan
520 8th Ave
Btwn W 36th & W 37th Streets
New York, New York 10018
Purchase Options
No Booking Fees Book Now Save to WishList

353 people saved this class

Give as a Gift
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

This 2 1/2-hour workshop is very thorough and intense, but a fun place to network, meet, and learn. You will gain knowledge on all aspects of starting a fashion line based on First Hand experience from someone who has actually done what they teach. In fact, you are not likely to find all of this information in any one place.

M SHOP began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines, thus we are able to provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical! 
We conduct the How To Start Your Fashion Company (Clothing + Accessories Lines) Workshop for how to design your own line.

This ALWAYS current workshop teaches:

Business Aspects:
1. Business Plan writing & start-up costs
2. How to set up legally, paperwork required
3. Securing and registering business name
4. How to raise enough $$ to start & exist
5. Pricing, markup & sales

Developing and Opening Your Boutique:
1. EVERYTHING to successfully set up shop! 
3. Lease negotiating tips
4. Anti-theft, merchant account
5. How & how much inventory to buy

Developing and Creating Your Website:
1. Designing the best platform
2. Structuring user-friendly experience
3. Content creation & management
4. SEO
5. Survival tips!

Marketing, Sales, and Brand Identity:
1. Market Research to target customers
2. Brand Building
3. How to drive business to your site
4. Leveraging PR & social media
5. Visual Merchandising & Imagery

Certificate of completion provided.

NO recording devices permitted. M SHOP Copyright. 

Still have questions? Ask the community.

Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  


Google Map


All classes at this location

Start Dates (1)
Start Date Time Teacher # Sessions Price
1:00pm - 3:30pm Michelle Alleyne 1 $225

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 2250 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from Diksha
What is the difference between this class “How to Start Your Fashion Company Clothing+Accessories” and “How to Start Your Fashion Company (E-Comm + Boutique)” in terms of material covered?
Answer from Georgia C. CourseHorse Staff
Hi Diksha! The boutique e comm is about setting up an online shop or brick & mortar. And the clothing and accessories class is about setting up your company if you are going to design a line of apparel or accessories.
Answer from Diksha
Does it make sense to take both if you’re planning an apparel line for e commerce?
Show all 2 answers
Question from Sana P.
when will this class be offered next?
Answer from Brenda L. CourseHorse Staff
Hi Sana! We don't have any upcoming class dates for this aside from what's posted above. You can save the class to your wishlist so that you'd be notified when new class dates are up on the website. Thanks!

Reviews of Classes at M SHOP

(149 Reviews)
How to Start Your Fashion Company (E-Comm + Boutique)
Reviewed by Kanyakorn P. on 9/17/2018
Great class by Michelle. She is very knowledgeable and resourceful. Highly recommended!
How to Start Your Fashion Company (E-Comm + Boutique)
Reviewed by Francesca C. on 4/23/2018
Michelle was fantastic and I learned so much from her. I would definitely recommend this class to others and I would also take another class similar to this taught by Michelle.
How to Start Your Fashion Company (E-Comm + Boutique)
Reviewed by Pamela G. on 1/29/2018
Great workshop! Michelle is very knowledgeable and answered all of my questions! I look forward to taking more of her workshops and/or hiring her for future advice!
How to Start Your Fashion Company (E-Comm + Boutique)
Reviewed by Jaime Windau on 8/30/2016
Michelle is a true expert! Her experience and tips for success were very beneficial! I would recommend to someone just starting their research in this field or someone who is in the intermediate stage to reinforce their own understanding of what it entails to open your own Fashion Business.
How to Start Your Fashion Company (E-Comm + Boutique)
Reviewed by Anonymous on 4/27/2016
Really great workshop!! The instructor was so knowledgeable and there was a good balance between imparting information and answering all of the participants questions- I left feeling ready to take my next steps!
Similar Classes

School: M SHOP


We launch fashion startups and elevate already existing brands to the next level!

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, we're a Full-Service Fashion Firm, & leading resource to fashion entrepreneurs & industry. Seasoned experts,...

Read more about M SHOP

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
Taking this class for work? Get exclusive perks & discounts for free.