18 and older
This 2 1/2-hour workshop is very thorough and intense, but a fun place to network, meet, and learn. You will gain knowledge on all aspects of starting a fashion line based on First Hand experience from someone who has actually done what they teach. In fact, you are not likely to find all of this information in any one place.
M SHOP began as a fierce NYC boutique dressing countless A-listers. We sold our own line & innovative emerging designers' lines, thus we are able to provide FIRST HAND expertise taking you from concept to owning your own shop, online or physical!
We conduct the How To Start Your Fashion Company (Clothing + Accessories Lines) Workshop for how to design your own line.
This ALWAYS current workshop teaches:
1. Business Plan writing & start-up costs
2. How to set up legally, paperwork required
3. Securing and registering business name
4. How to raise enough $$ to start & exist
5. Pricing, markup & sales
Developing and Creating Your Online/Offline Shop:
1. Everything to successfully set up shop!
2. Designing the best platform
3. Structuring user-friendly experience
4. Content creation & management
6. Anti-theft, merchant account
7. How much inventory to buy
8. Location, Location, Location!
9. Lease negotiation
10. Survival tips!
Marketing, Sales, and Brand Identity:
1. Market Research to target customers
2. Brand Building
3. How to drive business to your site
4. Leveraging PR & social media
5. Visual Merchandising & Imagery
Certificate of completion provided.
NO recording devices permitted. M SHOP Copyright.