Digital Marketing Professional

The mission of Digital Marketing Professional is to secure maximum return on investment (ROI) in all areas of Digital Marketing & Sales (DMS) for larger companies. DMP delivers the strategies, data-driven insights, education & coaching needed for clients to themselves succeed in DMS. They focus strongly on digital empowerment. They never deliver the actual results yet they know the knowledge and strategies required for clients and business.

As foundation DMP has its leading knowledge within Digital Marketing & Sales. To secure complete objectivity in recommendations DMP is 100 % independent from agencies and system suppliers with vested interests in recommendations generated. They are the key members of organization as they manage and control the traffic and they are only the one to use and apply different strategies.

Course Overview:

The Digital Marketing Professional’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.This role requires an in depth knowledge marketing strategies and tools. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing professionals rely on judgment in planning and experience to accomplish identified goals. They train them by giving deep knowledge on digital marketing tools and techniques.
This course also boost the knowledge on social media campaigns provide them solid understanding of web metrics, digital analytics, with the ability to generate,analyze and interpret data.

Key areas include:

• Social Media Marketing: Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram
• Search Engine Optimisation (SEO): Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
• Pay Per Click (PPC) Campaigns: Sponsored online advertising paid for by the business to appear alongside non-paid search results
• Mobile Marketing: Includes app-based, in-game, location-based and SMS marketing.
• Affiliate Marketing: Where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Eligibility:

There is no eligibility criteria for this course as such. You can take up this course if you are :

• Sales and Marketing professionals
• Entrepreneurs
• Students
• Digital Marketers
• IT Professionals

Course Agenda:

• Search Engine Optimization
• Pay Per Click Management
• Social Media Optimization
• Google Analytics
• Wordpress

Exams & Certification:

After completing the training clear the exam and get certified.

Note:  

We determine the classroom training locations before 2 weeks of training schedule and you’ll be informed about it by email.