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Social Media Strategy Mapping

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Sat, Nov 14, 3:00pm - 6:00pm Eastern Time

Next start dates (1)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Magen Allen

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.


  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.


  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

Start Dates (2)
Start Date Time Teacher # Sessions Price
3:00pm - 6:00pm Eastern Time Magen Allen 1 $99
3:00pm - 6:00pm Eastern Time Magen Allen 1 $99

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Questions about this class?
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Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Jeff F.
Does this class show you how to set up a business on Facebook? We have a page already, but there are lots of issues finding it... is the person administering the class familiar with all social media?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Jeff! The Social Media Strategy Mapping course will discuss how analytics can be used to inform decision making and measure the effectiveness of content and digital marketing strategies. The course will be taught by Dillian DiGiovanni. Click here to see the instructor"s bio:
Question from Fahad A.
Hello, is it ok to bring a iPad instead of a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Fahad! Yes, an iPad should be okay to bring to the class.
Question from Fahad A.
Hi, do you provide a certificate after finishing the course?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! Yes, a certificate is provided after finishing the class. Hope this helps!

Reviews of Classes at General Assembly (2,553)

(2553 Reviews)
Social Media Strategy Mapping
Reviewed by Anonymous on 3/29/2019
It was my first visit to General Assembly and I really liked it. Will definitively back! Regarding our Socia Media Course it was very good. The Educator was very knowledgeable and you could see how much she’s loved talking about social media. It was inspiring!!!
Social Media Strategy Mapping
Reviewed by Sabrina S. on 1/13/2020
Social Media Strategy Mapping
Reviewed by Brad W. on 9/16/2019
Social Media Strategy Mapping
Reviewed by lia L. on 9/10/2019
Social Media Strategy Mapping
Reviewed by Anonymous on 11/28/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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