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Marketing Strategy Courses in Boston, MA

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Marketing Strategy Courses Coming up in Boston

25 classes have spots left

Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Wednesday Oct 23rd, 6:30pm - 9:30pm

Intro to Content Strategy

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Monday Nov 4th, 6:30pm - 9:30pm

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Salesforce.com for Sales Representatives: Classic

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

Building strong relationships with your customers is the key to sales success. Salesforce is a powerful tool that enables you to manage your customer relationships more effectively and efficiently - resulting in greater sales to new and existing customers. This course will give you the knowledge and skills you need to use Salesforce in the real world...

Friday Nov 1st, 10am - 5pm

Salesforce.com for Sales Representatives: Lightning

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is specifically designed to teach sales people the basics of Salesforce Lightning. The instructor will focus on the key pages in Lightning optimized for sales use. The focus will be on the features of Lightning that help sales reps focus on the right deals and the right activities.  A student in this class will learn the basics of...

Wednesday Oct 30th, 10am - 5pm

Brand Strategy Workshop

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...

Thursday Nov 21st, 6:30pm - 8:30pm

Salesforce for Reports & Dashboards (Lightning)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts or report writers' how to utilize the Salesforce Lightning Report Builder and Lightning Dashboards. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Friday Nov 8th, 10am - 5pm

Salesforce for Marketing (Classic)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.  A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...

Monday Dec 2nd, 10am - 5pm

Salesforce for Marketing (Lightning)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce Sales Cloud marketing features in the Lightning Experience. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class will learn how to manage...

Tuesday Dec 3rd, 10am - 5pm

Salesforce for Reports & Dashboards (Classic)

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts, or report writers' how to utilize the basic and advanced analytic capabilities of Salesforce. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Friday Dec 6th, 10am - 5pm

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Salesforce Power User for Sales

at Certstaffix Training - Burlington 67 S Bedford St Ste 400 W, Burlington, Massachusetts 01803

This class is delivered by a live instructor and is specifically designed to teach sales people the more advanced sales and activity management features of Salesforce.  A student in this class will learn how to configure some of the advanced functionality within Salesforce including the user interface features and search settings. Students...

Thursday Dec 5th, 10am - 5pm

SEO Training for Startups & Beginners

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Tuesday Oct 29th, 6:30pm - 9:30pm

Email Marketing Essentials

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Wednesday Oct 16th, 6:30pm - 8:30pm

Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Nov 2nd, 10am - 4pm

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Wednesday Oct 30th, 6:30pm - 9:30pm

Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Tuesday Nov 26th, 6:30pm - 9:30pm

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