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Social Media Strategy Mapping

at General Assembly - Downtown

Course Details
$65 8 seats
Start Date:

Tue, Mar 24, 6:30pm - 9:30pm

Next start dates (3)

125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
Book at Office/Home
A computer will not be provided.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Shawn Ghuman

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.
Prereqs & Preparation
None! Please bring a laptop to class, along with a notepad and pen.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (4)
Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm Shawn Ghuman 1 $65
6:30pm - 9:30pm TBD 1 $65
6:30pm - 9:30pm TBD 1 $65
6:30pm - 9:30pm TBD 1 $65

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Questions about this class?
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Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from Fahad A.
Hello, is it ok to bring a iPad instead of a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Fahad! Yes, an iPad should be okay to bring to the class.
Question from Fahad A.
Hi, do you provide a certificate after finishing the course?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! Yes, a certificate is provided after finishing the class. Hope this helps!

Reviews of Classes at General Assembly (2,429)

(2429 Reviews)
Social Media Strategy Mapping
Reviewed by Anonymous on 3/29/2019
It was my first visit to General Assembly and I really liked it. Will definitively back! Regarding our Socia Media Course it was very good. The Educator was very knowledgeable and you could see how much she’s loved talking about social media. It was inspiring!!!
Social Media Strategy Mapping
Reviewed by Sabrina S. on 1/13/2020
Social Media Strategy Mapping
Reviewed by Brad W. on 9/16/2019
Social Media Strategy Mapping
Reviewed by lia L. on 9/10/2019
Social Media Strategy Mapping
Reviewed by Anonymous on 11/28/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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