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Google Ads Introduction

  • Beginner
  • 18 and older
  • $395
  • Earn 3,950 reward points
  • Online Classroom
  • 6 hours & 45 minutes
Google Ads Introduction
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  • $395
  • 6 hours & 45 minutes
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Class Description

Description

What you'll learn in this google training:

This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. This Ads Basic course will teach you how to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away.

This Google Ads class is targeted toward online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.

Goals

  • Learn fundamentals of search engine marketing.
  • Learn step-by-step process for running online marketing campaigns in Google Ads.
  • Learn the key features and capabilities of Google Ads.
  • Learn to navigate through Google Ads user interface.
  • Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.
  • Learn key strategies and tools to build targeted keyword lists.
  • Learn how to write Ads within Google Ads.
  • Learn how to track Ad performance within Google Ads.
  • Learn how to integrate Google Analytics with your Google Ads account.
  • Learn how to leverage Google Analytics features for optimizing your marketing initiative.

Course Outline

  • Overview of Search Engine Marketing
  • Introduction to Google Ads
  • Working with Keywords
  • Writing Ads in Google Ads
  • Creating and Managing Your Ad Campaigns
  • Ads Reporting and Account Performance
  • Integrating Google Analytics with Google Ads

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Cancellation / Reschedule by Student

Because we must schedule rooms, ship course materials, assign instructors and provision computer resources well in advance, it is important students alert us ASAP with any cancel/reschedule requests.

Please note the following policies:

  • If requested 16 or more calendar days before the class
    • Cancellation requests made in this timeframe are eligible for refund less 5% cancellation fee.
    • Reschedule requests made in this timeframe will be accommodated if availability exists and will be processed at no additional charge.
  • If requested 15 calendar days or less before the class
    • Cancellation or Reschedule requests made by the student 15 calendar days or less before the class starts will be charged 100% the course fee and are not entitled to a refund.

Substitutions

  • If you are unable to attend your class, a substitute who meets the course prerequisites may attend in your place at no additional charge for the original class title, date and location. If you cannot find a substitute, you will be subject to the class cancellation policy.

Make-up Policy

Students are permitted one (1) Make-Up opportunity to attend an instructor-led class that was paid for but not previously attended for no additional charge.

  • Make-Up class registrations are subject to availability and are not entitled to refund.
  • Students may not reschedule a Make-up class registration.
  • Any no shows or cancellations forfeit their one Make-up opportunity.

Additionally, ONLC reserves the right to retire courses due to lack of demand. Retired classes are not available for Make-Up.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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